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Pope Urban II preaches to his laity the importance of taking the Holy Land back from the infidels.
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The Crusaders sacked a direct line of cities leading to Jerusalem, which they took after a siege.
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Eleanor, rather than being left at home, decides to follow her husband, Louis, King of France, on crusade with a following of other women
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After Saladin retakes Jerusalem, the Europeans decide they must take it back from him.
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The Crusaders are fed up with the Byzantine attitudes towards them while they are retaking the holy cities for them, so they sack their capitol city.