Product timeline - Cody Burgess

  • day 1

    deciding product
  • day 2

    deciding target market
  • day 3

    market validation- surveys, interviews, secondary research
    research target user
  • day 4

    deciding what materials our product will be made of
    Recyclable, reusable, sustainable, environmentally friendly
  • day 5

    services we can provide
  • day 6

    making prototypes
  • day 7

    competitor analysis - are there any similar products? who are out competitors?
  • day 8

    business name, and designing logos
  • day 9

    choosing logo and business location
  • day 10

    how will we manufacture our product in a sustainable way?
  • day 11

    purchasing or leasing small workshop/warehouse
  • day 12

    purchasing equipment
  • day 13

    funds? Kick starter, donations, personal savings, borrowing money/loan
  • day 14

    hiring staff
  • day 15

    ordering supplies
  • day 16

    start training staff
  • day 17

    testing products for quality, durability, etc.
    Is our product meeting national and international standards
  • day 18

    start making products
  • day 19

    selling to small phone appliance shops locally
  • day 20

    creating web site, social media pages, you tube page - for transparency, tutorials on how to use the product, updates on the product - changes, issues, recalls, problem solving
  • day 21

    create a forum page for feedback and improvements
  • day 22

    promotions, deals and specials
  • day 23

    reviewing the quality of supplies, pricing, are there other suppliers that are cheaper and still have the same quality or better?
  • day 24

    are the staff and equipment doing their job properly? Do staff need more training? Does the equipment need to be serviced?
  • day 25

    are we making any sales and profits? Do we need to change our price to pay off debt, pay staff/employees?
  • day 26

    advertising - tv adds, news papers, flyers/posters, radio
  • day 27

    reviewing forum pages to feedback, issues customers have come across, changes we can make to improve our product
  • day 28

    is our product still meeting our standards? Do we need to bring up our standards more?
  • day 29

    are we making our product efficiently? Do we need to change how we're making our product? Does the setup of the workshop/warehouse need to be changed?
  • day 30

    Expand our product and services Australia wide? possibility of going international?