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deciding product
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deciding target market
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market validation- surveys, interviews, secondary research
research target user -
deciding what materials our product will be made of
Recyclable, reusable, sustainable, environmentally friendly -
services we can provide
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making prototypes
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competitor analysis - are there any similar products? who are out competitors?
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business name, and designing logos
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choosing logo and business location
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how will we manufacture our product in a sustainable way?
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purchasing or leasing small workshop/warehouse
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purchasing equipment
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funds? Kick starter, donations, personal savings, borrowing money/loan
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hiring staff
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ordering supplies
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start training staff
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testing products for quality, durability, etc.
Is our product meeting national and international standards -
start making products
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selling to small phone appliance shops locally
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creating web site, social media pages, you tube page - for transparency, tutorials on how to use the product, updates on the product - changes, issues, recalls, problem solving
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create a forum page for feedback and improvements
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promotions, deals and specials
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reviewing the quality of supplies, pricing, are there other suppliers that are cheaper and still have the same quality or better?
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are the staff and equipment doing their job properly? Do staff need more training? Does the equipment need to be serviced?
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are we making any sales and profits? Do we need to change our price to pay off debt, pay staff/employees?
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advertising - tv adds, news papers, flyers/posters, radio
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reviewing forum pages to feedback, issues customers have come across, changes we can make to improve our product
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is our product still meeting our standards? Do we need to bring up our standards more?
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are we making our product efficiently? Do we need to change how we're making our product? Does the setup of the workshop/warehouse need to be changed?
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Expand our product and services Australia wide? possibility of going international?