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Product samples
In the front we will give free samples of our seasonal and traditional coffee types in shot glasses. They will then wait at the desk until at least two other people come over so they can kink their glasses together and then consume their shot in unisine. We will also provide limes, olives, lemons, and salt shakers if people want to lick salt and drink juice immediately before they take their shot. This will get customer attention through getting them hooked on the taste of certain drinks. -
Coupons
I’m going to put 40% off coupons out there for the seasonal latte right as they walk in the store by a personal distributor because it is the hottest drink we have as it is October right now. This will hook customers by getting them to want to act on seeing a good price by buying. -
Sweepstake
I’d hold a bicycle sweepstake by having four “build it yourself” bicycles that have already been taken out of the box by an employee that thought they needed to be built before they were put on the shelf at walmart, but then realized that the customer does that and had to shimmy all four bikes back into their boxes. Customers will be a participant by buying a coffee at our shop and we will all meet in the parking lot at Walmart on a wednesday to announce the winners. -
Traffic builderz
We are going to throw in free condoms very subtly on the bottom of the drinks for people, because we know that the people buying our drinks are usually still lively young bucks, and does. This is also good because with each condom, 5% of profit goes to people who suffer from STDs which we take very seriously. This hooks customers by giving them an incentive to buying the coffee knowing they'll get something a little extra too. -
Coupon plan
They will be 40% off and say on them “Buy the latte now before the season ends”. I will have a personal seller stand out front at the door and hand out coupons for the 35% off latte. This will improve the image because people will want to get that for a cheap price.