Pure Soul Promotional Plan Mike Madia

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    Product Samples

    We will sample our new flavors for free weekends 11am-1pm. They will be sampled outside our business. This will increase our image because people will try our new samples and buy them later in time.
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    Coupons

    ½ any size and flavor of coffee for the day. This coupon will be mailed to everyone in Muskego. This will increase my image because we usually do not offer this coupon so our customers will come back.
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    Coupon Plans

    Buy 5 coffees and get the 6th one for free. I chose this strategy because this will bring people in multiple times. This increases my image because people will love this coupon plan and come in multiple times to get free coffee.
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    Incentives

    One out of ten coffees have a get a free coffee code on them. This will increase my image because people will love to have the chance to win free coffee.
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    Traffic Buliders

    If you order a coffee on saturday or sunday you will receive a free coffee mug. I chose this because people will buy coffee just to get a free coffee mug.