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Patek Philippe created the first watch that minimized internal components. Girard Perregaux commercialized the watches from here by supplying the Germans to equip their soldiers with wrist watches in the First World War.
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The Rolex Watch Company liked the idea of wrist watches for both men and women. They became the leader in research and received the first wristwatch Chronometer award.
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John Harwood developed a self-winding mechanism he patented in 1923.
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Rolex began marketing the water-resistant watch, called the Oyster, in 1926.
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At the end of the 20's the quartz watch was invented.
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A new breed of watch originating from Japan emerged. The new watch was no longer mechanical, however computerized. Instead of just being responsible for the time, it knew the day of the week, leap years, etc.
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Kickstarter-Campaign by Pebble was the starting point for commercialized smartwatches. The company raised more than 10 million USD by selling 70,000 smartwatches in the first month.
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Samsung Galaxy Gear smartwatch was introduced to the market, in which was the first watch receive major publicity/sales.
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On April 24, 2015 Apple released their version of the smart watch to the public. This watch competed head on with the Samsung Galaxy Gear. With features such as iMessage, Maps, Photos, etc.
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Apple Watch 2 and Samsung Galaxy Gear 3 are introduced, with the goal of becoming independent from connectivity to smartphones. Calls and messages can now be received/sent without a smartphone connected.