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Initial YouTube Video posted by Complex
On October 2, 2017, Complex posts an interview conducted with model Bella Hadid on her opinion on Nike shoes, after she signs to be the female face of Nike. : https://www.youtube.com/watch?v=oEs0BP0i1Ro -
First Tweets Following the Interview
Initially, fans of Bella Hadid were happy for her with her collaboration with Complex... https://twitter.com/Manudehoyos/status/914863858061398018 -
First Negative Reactions
Soon after, people began to pick out flaws in Bella Hadid and her fashion choices in the interview, since Complex is a highly regarded source for fashion: https://twitter.com/heeeylorenzo/status/914888359285346304 -
#homeboysgonnalikegetit
In the interview, Hadid tries to appeal to Complex's audience by using types of "sneaker slang" words that are commonly used in rap culture, and it makes the interview awkward. In one line, she states that "homeboy is going to like get it", and it becomes a hashtag. https://twitter.com/CorderyLuiza/status/917873920665104385 -
Remix Videos
In addition to the original interview video, some people took it upon themselves to edit the video to add humor to the situation, like this twitter user: https://twitter.com/thugtear/status/916005419188932609 -
Attacks on Complex
Many people after the release of this interview were ashamed to be fans of Complex as well, and many shared their thoughts on their poor judgement on "quality content" : https://twitter.com/cliffsdead/status/916388968563961856 -
YouTube Reaction Videos
Many people went to YouTube to post their own reactions about the video, as well as many news channels posting how they felt about the virality of this event, like Clevver News: https://www.youtube.com/watch?v=UAE_CDXYSyY -
Memes
Using Bella Hadid's words from the interview, people began to make their own memes of shoes they thought to be ugly, and used the phrase "homeboy's gonna get it", like this... https://twitter.com/ShamirBailey/status/917415214039158785 -
Bella Hadid's Post
On Hadid's own Instagram, she makes fun of herself by posting a picture on her story of her and her friend, stating she can "get it" , which is referencing to what she said in the interview : https://img.huffingtonpost.com/asset/59dcf3902d00009717309930.png?ops=scalefit_720_noupscale -
Journalism Articles
Soon, local news and journalism sites began writing about the incident, because it had such a huge impact on social media at the time. For example, Huffington Post posted this : https://www.huffingtonpost.com/entry/bella-hadid-gave-the-most-awkward-interview-and-now-shes-a-mean_us_59dcdfe2e4b0208970d0041a
