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After researching various sports Under water Hockey stood out because it was already established in America it just did not become popular yet.
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Met with and observed Under water Hockey culture in its origin country the United Kingdom to get a taste of what it is all about. Also was important to watch it as a spectator to determine if other people would enjoy watching it themselves.
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Sat down and explained to the investors how this would benefit them. We pointed out how America already has a team, venues and some sponsorships but there is a tremendous ability for growth in marketing and branding the sport.
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Narrowed down the group of the investors. At this meeting monetary figures were discussed on the willingness of the amount that each investor was willing to give.
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Explain and bring them up to date about the interest of American investors. Also will be used to go over marketing tactics and plans to make sure we are sticking to the sports culture and not making anyone offended or upset.
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We discuss strategies about how to spread the word about this new sport
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Allow everyone to meet face to face to see all the parts working together to make this happen. Our goal is to have buzz about the team and sport for the summer time when the World Championship is being held.
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From brainstorming we decide to promote one of the star players on the National team as the face of the sport. We will have photo shoots and get her to be brand ambassadors to sport related apparel. We will also reach out to the youth leagues and establish a family friendly commercial that shows a family going to their child under water hockey match on the weekend
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The sport has very little merchandise. We want to amp that up. We take bids from various apparel companies to see what they can do for us and use these clothes and other supplies as a marketing tool as well.
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The sport does not have a logo. We need to create a logo that everyone will identify with the sport and that we can use on the apparel.
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We want her to sit down and discuss how the team is getting ready for the big championship coming up. We will place her at sporting events in the crowd as well as gaining her access to the field or court so she is seen. Ideally we would like to place her in a swimming environment or hockey and have her get interviewed at half time. Once the apparel is created we can have our shirts as a giveaway at halftime on the ice thrown into the crowd.
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This group will take care of all PR and social media accounts already created for the national team and the sport. They will also create a base page for the under water hockey organization in America where fans can easily access all information about the sport and upcoming events.
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Offer giveaways for free entry into a match to get people inside the venue and to start them talking about the sport to their friends
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Create a team that will research and look into similar sports and the same sport ticket sales in other markets to make sure that we are pricing correctly.
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Establish deals with vendors so we have concessions at the venues for the fans to enjoy if they wish.
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Want to make sure that the merchandise is ready for the World Championship and for online purchase
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Work to get her on ESPN or other sport networks to promote the World Championships and grow interest for the sport
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Work on gaining the National Team at least 6 for sponsorships or the World Championship match and hopefully keeping them after that
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In preparation for the World Championships we want to have all the players uniforms and equipment to match and look professional
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Establish and keep good relationship with the other countries programs
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Photo opportunity and training practices between the youth team members and the national team even pick some of the youth team to be there when the National Team leaves on a plane for the World Championship
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Make sure all teams are read for the team to leave at the end of the month
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Send off the Team PR event