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People get sick
On Saturday morning, you are floored when you read the Waukesha Freeman. On the front page, the headline reads, “Dirty Dining at Pure Soul.” As you continue to read, it details the horrible experience and suffering of three customers who were all hospitalized after visiting your business. As your own stomach begins to turn from nerves and uncertainty, you know you must act quickly to save any chance of remaining a reputable business. -
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pure soul
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Coupons
This couple will represent our recent clean health inspection and offer customers are most popular products are offered at lower prices for all customers. This will be distributed at local shops and stores with receipts after the customer has made a purchase. This strategy will increase our image of the restaurant by making us look like we have made improvements and are ready to be serving coffee to this community. -
Traffic Builders
The traffic builder that will be used is a free small bag of coffee beans for home with the purchase of 1 large coffee for everyone bought. I selected this promotion strategy because I feel like this is a popular strategy to get your name out there with also making lots of business. This will increase the image of restaurant by having so many customers stop in on that day it will really help expand our target market and get our coffee out to so many people to have a bright future and bring more -
Prodcut Samples
These samples will be distributed at like grocery stores mostly on weekends when people are going grocery shopping. Also along local breakfast restaurants because most people drink coffee when having breakfast and if they like the sample it will make them want to have it during breakfast. This will increase the image because these are mornings where is most popular part of the day for people to be drinking coffee.
