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Incentive
Everyday the person that buys the 100th coffee of the day will get it for free. This will improve the image of Pure Sole because it shows we want people to come and have a good time and have chances to get free coffee to make there day even better than just a great coffee. -
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Coupon Plans
Are coupon plan will be buy 9 coffees get the 10 free. I selected this strategy because it will get people to you to keep coming to us after they go a few times because they will be close to the free coffee and will want to push for it. This will improve the image of the restaurant because more people will become regular customers and people will realize its worth coming to Pure Sole. -
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Product Samples
For are product sample we will go to bucks and brewer games and set up stands close to the entrances and hand out bites of are sandwhich. I choose the bucks games and the brewer games because those games bring so many people in such a short time so we won't have to be there long. This will improve the restaurant image because most people won't pass up free food and once they eat it they will crave more and once they don't get sick it will show that we have solved are bad sandwich problem. -
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Coupons
Are coupons will be buy one sandwich get the other 50% off. We will distribute them by getting them into the reader's digest magazine. I picked the reader’s digest because it is all about food so since we are selling are coupons for food it's a great way to get people that will use them since they are reading a food magazine. This will promote our store since it's such a good deal and will show customers we don't just care about ourselves we want to make them happy also. -
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Traffic Builders
Are traffic builder will be on tuesdays with every purchase of a sandwich you will get a free small coffee. I selected this strategy because it will bring people in on tuesdays that will most likely be the slowest days if you don't have this traffic builder. This will improve our image because it will show customers that we love a full house on everyday of the week and will show people that we will always have people in Pure soul to talk with and share with.