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People get sick
On Saturday morning, you are floored when you read the Waukesha Freeman. On the front page, the headline reads, “Dirty Dining at Pure Soul.” As you continue to read, it details the horrible experience and suffering of three customers who were all hospitalized after visiting your business. As your own stomach begins to turn from nerves and uncertainty, you know you must act quickly to save any chance of remaining a reputable business. -
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Pure Soul Promotional Plan – Quincy Marks
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Coupons
The coupon will promote our recently evaluated perfect score by the Health Inspector and our most popular products offered at a lower price for a limited time. These coupons will be distributed with receipts at local grocery stores so that everyone who gets a receipt will get this coupon. This promotional strategy will increase the image of the restaurant by making us look like we’re in a clean and safe restaurant. -
Traffic Builders
The traffic builder we will use is offering a hard plastic, dishwasher safe, free cup for people to put their own coffee when they sign up for the rewards program. I selected this form of promotional strategy because it will be a good way to bring more people in and hopefully make some people reconsider giving us a try. This promotional strategy will increase the image of the restaurant by making us look more caring for our customers. -
Product Samples
We will distribute product samples similar to how grocery stores distribute their product samples. We will set up little stands in some grocery stores like Walmart or Piggly Wiggly. This promotional strategy will increase the image of the restaurant by making us look more professional and making us look like we’re more caring for our customers.
