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Coupons
A coupon for a free meal of any choice with the purchase of a meal greater or less than that. These coupons will be distributed in the weekly newspapers, the mail, and at local stores. This promotional strategy will improve our image of the restaurant because it shows that we want our customers to come to our store and gain confidence back in our food. -
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Promotional Plan
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Coupon Plan
The coupon plan we will offer will be a punch card. After you get 7 punches for visiting our restaurant you get a choice of a free appetizer or dessert. You g4t a punch each time you visit us. I selected this form of promotional strategy because it brings customers to our restaurant, and also encourages our customers to keep coming back. -
Incentives
The contest we will offer will be a name drawing for free daily dinners at our restaurant for a month. We will draw a name every Monday. When customers come to our restaurant, their names will be put in the drawing. This promotional strategy will improve the image of our restaurant by showing our customers that we have the confidence in our food, and we want our customers to see that we have confidence in our food. -
Traffic Builder
The traffic builder we will offer will be a free drink and appetizer for every 90th customer. I selected this form of promotional strategy because it is a fun and easy way to bring in customers. This strategy will help improve the image of our restaurant because it will draw more people in, and as they eat they will be reassured that our food is safe and healthy. They will keep coming back hoping to be the 90th customer. -
Product Sample
The product sample that we will offer will be a free sample of anything on the menu that the customers want to try. These samples will be distributed at grocery stores. We chose this location because grocery shopping is very popular and we can pull in many new customers.
