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Usually restaurants would go with a little smaller menu at first since it is just the start and that would be a good way to find the food you would want to make
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Finding what your chef can make the best is a big thing because then you can let the customers know on the menu that it is the #1 recommended item to order
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Getting customers to recognize is kind of hard and putting out ads or some kind of thing would help out with some attraction of the new restaurant
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Releasing a date for the restaurant can show you how many people would actually pay attention to ads or stuff and will show how many people will come for opening night
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Seeing what exactly people liked the most in the restaurant and having surveys be taken will help out a lot