-
Creative ideas and scheduling
• First of all you will need to decide as a group on a suitable track. It must be on digital format and it must be an original piece of music (made by you / friends), or an album track from an existing artist, and must not have an existing music video. You can choose any band / artiste, any musical style (dance, hip hop, rock, pop, gospel, bhangra etc.) and for any audience. Come to a general agreement about a track that you think will be challenging, with potential for an interesting video. -
Period: to
MUSIC VIDEO
-
Research/ case studies
Gather 3 case studies of existing music videos that relate to your idea in terms of genre / style, content and role of performance. Take detailed notes using the following structure. Always give a full reference (producer, title, channel, date, time).
• Synopsize the video
• Is the video conceptual, narrative or performance based? How / why?
• Themes and motifs
• Representations of stars / artistes including authorage, role of performance and lip synching.
Camera angles, special effects, mis -
Treatment
The next stage is to write a treatment (a rough plan of what you intend to do). It should be short (roughly one side) and it should sell your ideas. Your research will help you to decide on appropriate content and the ways in which you will film it. You could also look over the lyrics of the song for ideas or you could just listen to the track over and over again until you come up with some ideas. Whatever method you adopt, make sure you include
• A summary of the narrative idea and how it -
Focus group/pitch
You need to do some initial pre-production audience feedback on your idea and treatment. This is to ensure the audience are clearly targeted and to make any changes before preparing more detailed pre-production documents. You will also be assessed for this audience feedback in your Research and Planning and Evaluation grades. These focus groups /pitches will take place in class during the week commencing 30th September 2013. Write an evaluation of the audience feedback including any changes y -
Pre-production
Once your treatment has been approved by your teacher and from audience feedback, you will need to draw up a detailed storyboard. This will be your shot-by-shot guide during filming, and from this I should be able to visualize the action. You will need to plan each shot to the second, giving a full description of proposed locations, camera size, position and angles, action, lighting, and timing. You only have 3 opportunities to shoot the action so make sure that what you propose to do is pos -
Shooting the video
You have three weeks to shoot the video, and three filming opportunities, which include one weekend. I suggest you try to get all your filming done on the weekend, and use the other two sessions as contingencies. You need to give technicians at least 48 hours notice of booking using a booking form. If you fail to turn up for filming and have not given notice of cancellation, you may miss that opportunity to film.
A few top tips for filming:
• Film the lead singer lip synching to the whole son -
Editing
You have three weeks to shoot the video, and three filming opportunities, which include one weekend. I suggest you try to get all your filming done on the weekend, and use the other two sessions as contingencies. You need to give technicians at least 48 hours notice of booking using a booking form. If you fail to turn up for filming and have not given notice of cancellation, you may miss that opportunity to film.
A few top tips for filming:
• Film the lead singer lip synching to the whole son -
Research and planning the CD / DVD cover and advert
Now that you have finished editing your documentary, you will need to move on to the ancillary tasks. You should use location photography taken during the video shoot as images in your print work, as well as additional studio styled photography.
Research and planning should include:
• Case studies: find three examples of current CD digipacks for existing music promos of similar genres / styles to your own video. Find three accompanying magazine adverts for similar digipaks. Take notes on us -
Producing the CD / DVD digipak and advert
Plan and book a shoot as required. Produce photography call sheets to help you organize models, location, props and time. Upload the call sheets. All photography needs to be complete before Monday 13th January 2014. Using PhotoShop / InDesign, you will produce the two print artefacts. Take regular print screens and blog your progress. The digipak should include a minimum 4 panes- front and back cover and at least two inside inserts. The deadline for this is the 24th January 2014 and the pr -
Evaluation
There are two options for your evaluation. The first option is to produce an individual creative evaluation, in which you choose a range of creative digital technologies to present your answers. These might include prezi, bounceapp, spiderscribe, infogram, flickr, annotated YouTube videos, podcasts, videos, vlogs, slideshares, photopeach, glogster, or any more creative techs you find. The key is that you should chose techs which are appropriate to your response. The second option is to produce -
Editing the evaluation
You need to edit the creative evaluation or Director’s Commentary and , and upload it to your blog, to meet the final Advanced Portfolio deadline