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Physicist / Physiologist who started some research on visual perception.
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Doctor on philisophy. He started work about memory. Talked about the forgetting curve
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Also worked on memory and started the beginnings of schema related research
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Father of Cognitive Psychology
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Researched perception & communication
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Learning Language. Researched about how we learned to talk
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Coined the phrase "Cognitive Psychology"
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Started the journal of Cognitive Science
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Visual cognition & Psycholinguistics [Psychology of language]