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U.S. President Ronald Reagan meets with Navy Lieutenant Robert Goodman and the Reverend Jesse Jackson at the White House, following Lieutenant Goodman's release from Syrian captivity.
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• Advil was introduced in the United States in 1984 under the brand name "Advil". Anyone could buy it without a prescription for the treatment of headaches, dental pain, migraine and menstrual pain. It is estimated that by 1985, over 100 million people had been treated with ibuprofen in more than 120 countries.
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In 1984, Bristol-Myers signed an agreement with Upjohn, which enabled it to introduce Nuprin, a new nonprescription form of ibuprofen pain reliever. With the agreement, Bristol-Myers again gained the means to take on Tylenol once again. It also pitted the firm against American Home Products, which already sold a pain reliever under the Anacin brand, and was planning to launch a new ibuprofen-based product called Advil.
At this time, Bristol-Myers entered the market for drugs used to treat anxiet -
As sales increased, Whitehall Labs, the US distributor of Advil, quickly realized that Boots (the original manufacturer) could not keep up with demand. Boots was essentially making the product manually. Michael Dryden of the Whitehall R&D staff was assigned to form a team and create an automated manufacturing process as soon as possible. Dryden hired Guido Melenger, the head of a small pharma scale-up firm, to come up with an automated process.
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