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Free samples
Free samples are a good start to the promotional plan because this is a way for people to get a taste of our product. Having free samples in grocery stores is a good way for people to taste the coffee. If people like our coffee, they can then come to the cafe. -
Traffic Builders
The traffic builder that we will have is free mugs for the first 200 customers that come into the store and make a purchase, this is a great way for our brand to make it into people's homes. I chose this second because this is a good follow up after the free samples, after the free samples more people will be coming in. -
Coupons
Coupons are the third part of the promotional plan. Having discounted coffee is a good way to bring in more people after the free samples. This will bring in more customers. -
Incentives (Contests/Sweepstakes)
Incentives are the fourth step in the promotional plan. This is a good way to bring people in. The reward would be someone wins free coffee for a year (Limit: 1 per day). having a sweepstakes/contest can bring in people hoping to win. -
Coupon Plans
Finishing off the promotional plan with coupon plans is a strong way to finish it. The coupon plan we have is to buy 10 coffees, get one coffee, and sandwich free. These coupon plans will last a couple of months so people are able to reach the reward.