history of advertising

By nomila
  • 2000 BCE


    people hired to proclaim the virtues of a product. Streets of Babylon (an ancient city in Mesopotamia; 2nd millennium BC) they were criers selling carpets, tapestries and spices.
  • 1500 BCE


    Phoenicians were very good merchants too, and they crossed the oceans selling and buying products that now seem exotic: fabrics or cloths, jewelry, perfumes, amber, ivory... They lit a mountain on fire as a form of advertising.
  • 1200 BCE


    After the invention of writing, advertising started with the papyri: rewards for and descriptions of runaway slaves.
  • 200


    Woodblock printing is a technique for printing
    text, images or patterns that was used widely
    throughout East Asia. Originated in China in
    antiquity as a method of printing on textiles
    and later on paper.
    The earliest surviving woodblock printed
    fragments are from China and are:
    on silk: silk printed with flowers in three
    colours from the Han Dynasty (before 220
    After Christ)
    on paper: they are fragments from the mid-7th
  • 400


    'official spokesman, selected for his loud or
    penetrating voice' His messages could be political, religious or
    commercial, but they were always well said. Axon and kyrbo
    Pillars, columns that supported texts on papyrus (a
    material prepared in ancient Egypt from a water plant)
    or on skin of an animal (used as a durable writing
  • Jan 1, 700


    The oral tradition of advertising
    continues in Rome with praeco, a civil
    servant who proclaims official notices +
    bring order in the courtroom.
  • 700

    Album, Graffiti & Signa

    Album, Graffiti & Signa
    Album: In the most visible walls appear rectangular spaces
    painted white (album): advertisements of plays, gladiators
    and slaves are common. Graffiti: Preserved under ash, walls (most frequented streets
    hasty ) covered with notices of a different kind and painted in black/red. Signa: In shops, a sign made of wood or metal that was put at the
    door of the establishment.
  • 868

    1st printed book

    1st printed book
    But the first printed book is the
    Diamond Sutra (British Library)
  • 1200

    Medieval advertising

    Medieval advertising
    The peddlers (street vendors), charlatans or
    puppeteers were, however, the chief medium of
    intercommunication in the Middle Ages.
    They loudly advertised their products on the
    street or shows, and it is not hard to imagine how
    welcome their appearance must have been in
    those days (no roads, travelling was very difficult).
  • 1400

    Medieval guilds

    Medieval guilds
    Started strictly regulating the development of
    handcrafts.Workshops were grouped by streets > in the
    end of the streets they hung wooden or metal
    signs with the symbol of the guild. Ended up giving the street its name: painters, cutlers (Cuchillería), barbers, etc.
  • 1447

    Printing Press

    Printing Press
    An invention by former goldsmith Johannes Gutenberg in 1447. Luther and Calvin used the printing press to
    spread their religious beliefs and the
    Catholic Church, from Latin to modern
    languages (16th century).
  • 1499

    Xylography & Chalcography

    Xylography & Chalcography
    For illustrations in the production of
    books, several engraving techniques
    were used Woodcut gave way to engraving or
    copper engraving
  • Newspaper and advertising

    Newspaper and advertising
    In 1642 Théophraste Renaudot. published a self-diagnostic handbook, the first treatise on diagnosis in France. His reflections on the Parisian poor led him to create,
    in 1630, what he called a “bureau des addresses et
    des rencontres”, where employers could find each other. Eventually this lead to the first weekly newspaper in Fance, La Gazette. After a lot of papers followed all over the world.
  • Industrial revolution

    Industrial revolution
    The transition from hand production methods to
    machines. The explosion of machine production came, and there was one problem: machine-made stuff is all so similar.
    If my machine works just like yours, then it will produce a
    similar thing. So, I do have to make my product seem
  • Lithography

    At the end of the18th century lithography was invented and the color lithograph allowed the
    appearance of the modern poster and it gave rise to an aesthetic trend called modernism.
    Use of eye-catching advertising.
  • James White Englishman

    James White Englishman
    James White Englishman (at the beginning of the 19th century, the United Kingdom was
    the world's first economy), and created his agency in 1800. It was not an advertising agency,
    but a mix, a news agency and an advertising agency.
  • The consumerism revolution

    The consumerism revolution
    Change of mentality towards a high bourgeoisie mentality. Although we talk about mass society, most things were restricted to the upper bourgeoisie.
    Big posters, price, display of the products, free entry, happiness & ladies
  • Charles Louis Havas

    Charles Louis Havas
    Charles Louis Havas was French and created his agency (Agence des Feuilles Politiques) in 1832. Old banker, and he created a famous agency, Havas, which will become one of the most powerful advertising groups in the world.
    At first Havas was a news agency, which carried news from London to Paris in six hours. How did they get that? Using what? Messenger pigeons.
  • Charles Duveyrier

    Charles Duveyrier
    Charles Duveyrier, another Frenchman, created in 1845 the first true French advertising agency: Société des Annonces.
  • Phineas T. Barnum

    Phineas T. Barnum
    Invented the modern advertising campaign: a well-planned program of tricks, speeches, posters, parades, and publicity efforts used to build excitement about a new product or event. Barnum was a master showman and an expert at promoting his thrilling circus.
  • Patent medicines

    Patent medicines
    Remedies made of secret ingredients, newspapers ads helped give birth to many of today’s modern advertising techniques. Medicine manufacturers placed their ads everywhere (newspapers, on posters, on signs, mountains, and rocks along well-traveled roads). Another favourite technique was the news-head advertisement: imitating a newspaper’s editorial style.
  • Ferdinand Haasenstein

    Ferdinand Haasenstein
    Ferdinand Haasenstein created in 1855 in Hamburg Haasenstein und Vogler, an agency that would soon have branches throughout Germany and Denmark. In 1898 it was the first European advertising agency to open a branch in Spain, in Barcelona. He disappeared with Nazism.
  • Atilio Manzoni

    Atilio Manzoni
    Atilio Manzoni (Italian, apothecary) created in 1863 in Milan a company that sold health products. This company will become Manzoni Pubblicitá, which is still alive today and is one of the largest advertising agencies in Italy. In 1888 he made his first national publicity campaign, the launching of the Santa Caterina mineral water.
  • J. Walter Thompson

    J. Walter Thompson
    Women’s magazines. He said to the bankers that he was a war hero, and a naval officer of high rank (he was known as The Commodore). During the Civil War he had been a drainer on a steamboat. He was a unionist, he opposed secession (with Lincoln), and he won
  • N. W. Ayer and Son

    N. W. Ayer and Son
    Founder Francis Wayland Ayer. Ayer brought transparency to the business of buying and selling space in the newspapers, charging advertisers a fixed commission of
    12.5 per cent. This later rose to 15 per cent, which remained the standard commission fee for advertising agencies for many years.
  • The science of advertising

    The science of advertising
    Claude Hopkins never denied that the sole purpose of advertising was to sell. He believed in research, both before and after the event, and insisted that advertising was
    worthless unless it could demonstrate a tangible effect on sales. RADIO
    In the 1920s radio was seen as a powerful instrument that could educate, inform, and enlighten the public. ILLUSTRATED MAGAZINES
    Names of illustrated magazines in the United States:
    - 1867, Harper’s Bazaar.
    - 1868, Vanity Fair.
    - 1886, Cosmopolitan.
  • Art Nouveau

    Art Nouveau
    Art movement that was very popular between 1890 and 1914. Art Nouveau style is inspired by the natural world, characterized by sinuous, sculptural, organic shapes, arches, curving lines, and sensual ornamentation. Common motifs include stylized versions of leaves, flowers, vines, insects, animals, and other natural elements. The movement was committed to abolish the traditional hierarchy of the arts and the desire to abandon the historical
    styles of the 19th century
  • War advertising

    War advertising
    With the outbreak of the First World War, advertising was used to attract volunteers. In four
    years, from 1914 to 1918, millions of posters were distributed in countries that took part in
    the conflict. These were big national campaigns.
    The objectives were clear; governments wanted to recruit soldiers and to get money. So, they tried to get people to love their country, to hate the enemy. Therefore, they had to provoke emotions like love, hate, courage
  • Art Deco

    Art Deco
    Art Deco was a popular style movement from 1920 to 1939 that had repercussions in the decorative and applied arts, in architecture, graphic, industrial and interior design, but also in the visual arts and clothing fashion. Fauvism, Cubism and Futurism were among the many fine-arts movements that played an
    important role in the development of the style.
  • Claude Hopkins

    Claude Hopkins
    Claude Hopkins never denied that the sole purpose of advertising was to sell. He spent his entire career thinking of the techniques that would best serve this end, describing his style as “dramatized salesmanship” in his autobiography, My Life in Advertising, first published in 1927. He believed in research, both before and after the event, and insisted that advertising was worthless unless it could demonstrate a tangible effect on sales.
  • Television

    In 1949 advertisers spent about $12 million promoting their products on television. Television’s combination of sight and sound made it perfectly suited for advertising. Television advertising started out much as radio had, with programs supported by sponsors. Advertising agencies hired creative talent to produce television shows that met with clients’ approval. Research showed that people bought the products advertised during the most popular shows. This showed how powerful TV advertisement is
  • Political advertising

    Political advertising
    Television managed to throw politics into the arms of advertising agencies. The new medium was a powerful tool to reach the citizens. The starting point was the presidential election of 1952, when Reeves produced a series of television spots for the Republican candidate Dwight D. Eisenhower. The idea for the spots came from Madison Avenue advertising executive Rosser Reeves. Eisenhower answers America:
    1) The Korean War,
    2) corruption in government, and
    3) the high cost of living.
  • Madison avenue

    Madison avenue
    In 1960, Madison Avenue symbolized the US advertising industry.
    'Like Hollywood, it became an idea rather than a physical place.'
  • creative revolution

    creative revolution
    The creative revolution started by these three men who set a standard for advertising that still stands in the 21st century:
  • The Saatchi Saga

    The Saatchi Saga
    It was only a matter of time before the creative revolution made it across the Atlantic, and what happened in NY led to the golden age of British advertising. In the late 1960s, they created Cramer Saatchi and, soon, they started working on public health advertising. Maurice Saatchi took over Cramer's place in 1970.
  • Agencies in france

    Agencies in france
    • HAVAS
      Outside the United Kingdom, France has the strongest advertising sector in Europe. For a start, the country boasts two giant communications groups: Publicis and Havas
  • Eighties extravagance

    Eighties extravagance
    The 1980s are often regarded as the golden age of TV advertising. For a long while TV ads were little more than moving print ads, so TV advertising didn’t really get into its stride until the 1980s.
  • Nineties shock advertising

    Nineties shock advertising
    Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than
    inadvertently, startles and offends its audience by violating norms for social values and
    personal ideals". Is often controversial, disturbing. ITALY: OLIVIERO TOSCANI AND UNITED COLORS OF BENETTON “I am not an
    advertising man”, Oliviero Toscani points out, “I am a photographer”. CALVIN KLEIN has also received media attention for its controversial advertisements in the
    1980s and 1990s.
  • Internet and the digital age

    Internet and the digital age
    - It is cheap compared to offline advertising.
    - It is measurable.
    - Advertisers have a wide variety of ways of presenting their promotional messages.
    - Publishers can offer advertisers the ability to reach customizable and narrow marketsegments for targeted advertising. disadvantages
    - Security and privacy concerns
    - Sixty percent of Internet users would use Do Not Track technology
    - Banner blindness.
    - Ad blocking
    - E-mail spam
  • New trends

    New trends
    Today’s advertising is, above all, varied, miscellaneous and heterogeneous, in the sense that it mixes everything.
    That is its main characteristic.