The word Renaissance implies the rebirth of culture and learning. Renaissance was initially started in Italy in the late 14th century.
There was introduced the printing press, it made it possible for the writers to produce written works.
Shakespeare coined a lot of words by his own and had his famous plays as Julius Caesar, Romeo and Juliet, Hamlet, Macbeth, Merchant of Venice, etc.
Other writers who gained popularity due to their writings like, Christopher Marlowe, Ben Jonson.