History of Advertising

  • 2000 BCE


    2,000 BC
    Criers are people who were hired to proclaim the virtues of a product.
    The first known Criers came from the streets of Babylon and were selling carpets, tapestries, and spices.
  • 1200 BCE

    Kerux: Axon and Kyrbo

    Kerux: Axon and Kyrbo
    Greek: A common mode of advertising, about the same time as Papyri, was the public crier or Kerux. His messages could be political, religious or commercial, but they were always well said.
    The Greeks had oratorical power. Sometimes, the messages were not humorous but sophisticated. They used Axon and Kyrbo.
    Axon is a cubic block of stone or wood painted white on which laws or policy statements are written.
    Kyrbo had the same purpose. this is a cylindrical shape with an axis.
  • 1200 BCE

    Papyri (Egypt)

    Papyri (Egypt)
    Egypt: First written advertising (Shem) found in the ruins of Thebes. A papyrus preserved in the British Museum in which the owner of a runaway slave, while offering a reward for his capture, praises the
    qualities of the fabrics he sold
  • 1200 BCE


    Romen Prareco
    the Romen crier was called a Praeco.

    The oral tradition of advertising continues in Rome with praeco, a civil servant who proclaims official notices and bring order in the courtroom.
  • 1200 BCE


    Phoenicians traded throughout the Mediterranean. They were also very good merchants. The products they sold were exotic and luxurious, Like: Fabrics or cloths, jewelry, perfumes, amber, and ivory. When their boats came ashore, they lit a fire in a high mountain. The fire was an advertising claim.
  • 79

    Album and Graffiti

    Album and Graffiti
    in Pompeii and Herculaneum.
    Album: In the most visible walls appear rectangular spaces painted white (album): advertisements of plays, gladiators and slaves are common. Also candidates did engrave their names on the walls to attract the attention of voters (also plates made of ceramic, wood or papyrus).
    Graffiti: Preserved under ash, walls (most frequented streets hasty ) covered with notices of a different kind and painted in black/red.
  • 79


    Signa 79 AD Rome
    In shops, a sign made of wood or metal that was put at the door of the establishment. At the beginning, placed in private homes as a sign of identification, because in Rome there was no custom of numbering the houses.
  • 79

    Woodblock Printing

    Woodblock Printing
    China: Woodblock printing (Tsia Lun) is a technique for printing text, images or patterns that was used widely
    throughout East Asia. Originated in China in antiquity as a method of printing on textiles
    and later on paper.
  • 1100

    France Criers

    France Criers
    In the 12 century.
    In France, public criers were well organized (12th century). They were carriers (medieval/merchant) of wine (wine-criers), a French peculiarity. They went about the taverns crying with their usual cry, and carrying with them samples of the wine they cried, in order that the people might taste.
  • 1400


    15th century
    For illustrations in the production of books, several engraving techniques were used (15th century): - Woodcut (occasionally known as xylography, in Greek: xylón: ’wood'; and grafé, to write).
  • 1447

    Invention of the Printing press

    Invention of the Printing press
    Johannes Gutenberg a former goldsmith invented the printing press. Thanks to this invention the appearance of the printed press took a leap forward
  • 1500

    Luther and Calvijn

    Luther and Calvijn
    16th century
    The power of the press was clear. Luther and Calvin used the printing press to spread their religious beliefs and the Catholic Church, from Latin to modern languages.
  • Feuille d'intelligence

    Feuille d'intelligence
    In 1633, Renaudot created the first ads newspaper, Feuille d’intelligence.
  • Renaudot and Richelieu

    Renaudot and Richelieu
    Renaudot is considered the “first French journalist” + ”inventor or the personal ad”.
    He became the physician of Louis XIII of France. He initiated a system of free medical consultations for the poor (1640).
  • The Public Adviser

    The Public Adviser
    In 1657, The Public Adviser was created in England
  • Boston Newsletter

    Boston Newsletter
    America’s first regularly published newspaper ‘Boston Newsletter’
  • Industrial Revolution and French Revolution

    Industrial Revolution and French Revolution
    It took two revolutions to get journalistic freedom and advertising fees: the French Revolution and the Industrial Revolution. Industrial Revolution
    ended economic feudalism and brought freedom for trading. The transition from hand production methods to machines. French Revolution put an end to social feudalism, bringing the freedom of speech, and freedom of the press/of the media.
  • United States Constitution

    United States Constitution
    The constitution of the United States (1787) > not include
    freedom of the press until its first correction (1791).
  • Lithography

    in 1796 lithography was invented, by A. Senefelder, and the color lithograph allowed the appearance of the modern poster and it gave rise to an aesthetic trend called modernism.
  • Charles Louise Havas

    Charles Louise Havas
    At first Havas was a news agency, which carried
    news from London to Paris in six hours. An employee of Havas, Israel Beer (Julius Reuter), opened a branch of this agency in England, Reuter agency, in 1851. But, as he was
    not making much money in the news business, he would soon
    create a news agency, which will have branches in many cities in
  • James White

    James White
    James White is an Englishman, and created his agency in 1800.
    It was not an advertising agency, but a mix, a
    news agency and an advertising agency.
  • Charles du Veyrier

    Charles du Veyrier
    created in 1845 the first true French advertising agency: Société des Annonces.
  • Phineas T Barnum

    Phineas T Barnum
    1849 the age of railroad travel begun,
    manufacturers deliver factory-made products to all
    corners of the nation + quickly +inexpensively. Phineas T. Barnum
    Invented the modern advertising
    campaign: a well-planned program of
    tricks, speeches, posters, parades,
    and publicity efforts used to build
    excitement about a new product or
    Barnum was a master showman and
    an expert at promoting his thrilling
  • Barnum: Jumbo the Elephant

    Barnum: Jumbo the Elephant
    Lithography was used by Barnum, most important circus businessman USA.
    Ad: Jumbo the largest elephant in colour
    Slogan: The greatest show In the world
  • Patent medicines

    Patent medicines
    are nonprescription remedies made of secret ingredients. In the 19th-century newspaper ads helped give birth to many of today's modern advertising techniques. the news-head advertisement: imitating a newspaper’s editorial
    style. Many patent medicines contained large amounts of alcohol, cocaine or dangerous narcotics (opium, morphine, and heroin), many Americans became addictedSales of patent medicines grew until 1906, studies confirmed the dangers of taking them.
  • Ferdinand Haasenstein

    Ferdinand Haasenstein
    Created in 1855 in Hamburg Haasenstein und Vogler, an agency
    that would soon have branches throughout Germany and Denmark.
  • Atitilio Mazoni

    Atitilio Mazoni
    (Italian, apothecary) created in 1863 in Milan a company that sold health products.This company will become Manzoni Pubblicitá,
    which is still alive today and is one of the largest advertising agencies in Italy. In 1888 he made his first national publicity campaign, the launching of the Santa Caterina mineral water.
  • J. Walter Thompson

    J. Walter Thompson
    1864, New York
    Charming, good-looking, and mild-mannered.
    he created the first modern advertising agency.
    He opposed secession (with Lincoln), and he won. In 1916 (after 48 years in the business), Thompson handed everything over the man who took the agency to even greater height: Stanley Resor.
  • N.W. Ayer and Son

    N.W. Ayer  and Son
    1869, Philadelphia.
    Founder Francis Wayland Ayer. Ayer brought transparency to the business of buying and selling space in the newspapers, charging advertisers a fixed commission of 12.5 percent. This later rose to 15 percent, which remained the standard commission fee for advertising agencies for many years.
  • Roldós y Compañía

    Roldós y Compañía
    The first was Roldós y Compañía, created by Rafael Roldós, a printer, created Roldós y Compañía in 1872, in Barcelona. The second, Los Tiroleses, created by Valeriano Pérez Pérez in 1884, in Madrid. This will be the first Spanish agency to have a creative
    department and hire prestigious writers.
  • Art Nouveau

    Art Nouveau
    (“new art”) appeared in a wide variety of fields throughout Europe and beyond: decorative and graphic arts, architecture, glassware,
    furniture, pottery, jewelry, metalwork, textile. also knowns as Jugendstil or Modernismo
  • Illustrated magazines: Cyrus H.K. Curtis

    Illustrated magazines: Cyrus H.K. Curtis
    national magazines provided a much wider range than local newspapers. in 1882 Cyrus Hermann Kotzschmarr Curtis was busy publishing a small weekly magazine to farm families. which was called Tribune and Farmer and was provided with info for farmers and their wives
  • Curtis: Ladies' Home Journal

    Curtis: Ladies' Home Journal
    Curtis decided to sell the small farming magazine and keep only the page for women. in 1883 he launched, with his wife, Ladies; Home Journal. a national magazine whose motto was: "Never underestimate the power of a woman".
  • National Geographic Magazine

    National Geographic Magazine
    a famous name of a colored illustrated magazine in the U.S. National Geographic Magazine. The publication was filled with scientific content and colorful photos. Some of the magazine’s early revenue was used to fund scientific expeditions. Today, is a highly respected publication that covers science, geology and world events
  • Vogue

    Names illustrated magazines in the United States that are still well known
  • Gismonda

    Well known Art Nouveau poster by Alfons Mucha
  • Pippermint

    A famous Art Nouveau poster by Jules Cheret
  • Food and Drug Act

    Food and Drug Act
    In 1906 a new act was form, the Food and Drug act. from this day on food and medicins were properly labeled of the ingredients.
    Many of the unproven claims were cut down.
  • Fauvism

    Fauvism played an important role in the development of art deco.
    Fauvism was one of the major avant-garde in the 20th century big names were Henri Matisse and André Derain. Fauvism explored emotion and deco effects of color and pattern.
  • Cubism

    The invention of Cubism by the painters Pablo Picasso and Georges Braque in 1907 was particularly significant: with its arrival, old artistic conventions changed their minds completely. Cubism, in its most basic definition, proposed the visual reduction of a subject to its most basic shapes and planes through geometric stylization. Many French designers borrowed the abstracted shapes of Cubism for their decorative effects.
  • Helen Lansdowne Resor

    Helen Lansdowne Resor
    An ad creative that focused on women. She was the first woman to make an impact in a profession that is still male-dominated.
  • A Skin you love to touch

    A Skin you love to touch
    “A Skin You Love to Touch” (1910)
    The ad which established Resor’s style expresses softness, romance and, poetry. This may have been the first triumph for sex in advertising although in a muted way.
  • World War One

    World War One
    the beginning of world war 1.
    The war had a great impact on the economies and on the advertising branch.
    the war lasted till 1918
  • Alfred Lete: Lord Kitchener

    Alfred Lete: Lord Kitchener
    The first war gave us some classic posters like Lord Kitchener in 1914.
    This poster was made by Alfred Lete and it was the cover of London Opinion, a weekly magazine
  • Theodore Mac Manus

    Theodore Mac Manus
    New York ad creative. as a copywriter he revolutionized advertising.
    in 1927 he started his own ad company, the MacManus agency.
    his best-known ad is called The Penalty of Leadership.
    Elvis Presley hung it on his wall in Graceland.
  • Uncle Sam

    Uncle Sam
    In 1917, the US army adopted an almost identical approach, with a severe Uncle Sam pointing the finger: “I want YOU for US army”.
    The artist behind it was James Montgomery Flagg, and 5 million copies of this poster were printed.
  • BDO: Osborn, Durstine and Barton

    BDO: Osborn, Durstine and Barton
    BDO (Osborn, Durstine and Barton), Later it became BBDO and Battern joint.
    Was a big ad agency in Madison Avenue.
  • Radio

    In the 1920s radio was seen as a powerful instrument that could educate, inform, and enlighten the public. The idea that radio could also have advertisements disturbed some Americans, especially teachers, civic leaders and social reformers. radio as an ad medium:
    1 flip switch- thousands of consumers could hear a sales pitch.
    2 no reading required- it was ideal dor everyone. radio ads for free did not last long. They needed the financial support and companies were willing topay
  • Bensons Limited: Guiness

    Bensons Limited: Guiness
  • Hebert Hoover: "radio is public property"

    Hebert Hoover: "radio is public property"
    the secretary of commerce, Herbert Hoover, criticized commercial radio.
    " inconceivable that we should allow so great a service to be drowned in advertising clatter (noise)”. Radio airwaves were considered public property.
    Any attempt to make radio an advertising medium for profit was prohibited
  • Hopkins Book: Scientific Advertising

    Hopkins Book: Scientific Advertising
    Bernbach thought that ad agencies relied too much on scientific research: “They know all the rules… But they forget that advertising is persuasion, and persuasion is not a science, but an art. Advertisings is the art of persuasion”. Remember other definitions, and note that again ideas come and go, e.g.: Hopkins Book: Scientific Advertising
  • Radio in the USA and Europe

    Radio in the USA and Europe
    In America, radio was financed through advertising from the very beginning (1923- 1924). In Europe things were different, and in some countries, the radio is still considered a
    public service, and it is controlled by the government. T
  • Kimberly Clark: Kleenex

    Kimberly Clark: Kleenex
    One of the first new major accounts to be added, Kimberly Clark needed an advertising campaign for its disposable (throw away) form of sanitary napkins. Lasker developed a masterful ad campaign and made "Kotex" a great success. In 1924, Kimberly Clark introduced a throw away substitute for handkerchiefs. With Lasker's advertising, "Kleenex" became a best seller.
  • Art Deco

    Art Deco
    Art Deco is a perfect example of the works that were shown at the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris in 1925. The enormous commercial success of Art Déco ensured that designers and manufacturers throughout Europe continued to promote this style until well into the 1930s.
  • Publicis Groupe

    Publicis  Groupe
    The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. A French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
  • L'Etoile du Nord

    L'Etoile du Nord
    L'Etoile du Nord was painted in 1927 by Cassandre.
    With typography, he created several new typeface styles, such as Bifur in 1929 and Acier Noir in 1930
  • Claude Hopkins and Scientific advertising USA

    Claude Hopkins and Scientific advertising USA
    Hopkins wrote My Life in Advertising in 1927.
    Hopkins considered that only with a thorough understanding of the product, its benefits and its potential customers could a copywriter pen a convincing ad. Techniques he described were Dramatized selling and pre-Emptive claim.
  • Lucien Vogel: VU

    Lucien Vogel: VU
    1928, France.
    Lucien Vogel created and directed Vu, a weekly pictorial magazine,
    which was published from 1928 to 1940. It ran for just over 600 issues. Vu was the first large weekly to magazine to feature photographs in essay form, and as such was an important precursor to the magazine format of photojournalism.
  • Lucky Strike and Women: Reach for a Lucky instead of a sweet

    Lucky Strike and Women: Reach for a Lucky instead of a sweet
    Albert Lasker is famous for building Lucky Strike sales to women by promoting the brand as a slimming aid. An ad that urged them to "Reach for a Lucky instead of a sweet" caused uproar among US confectionery manufacturers
  • Wall street crash

    Wall street crash
    2 years after the Wall Street crash, so 1931, Lasker was forced to cut salaries at Lord & Thomas. BBDO tried to carry its people through a hard time.
  • Marketing Techniques

    Marketing Techniques
    1930: The great depression
    From the 1930s, new marketing techniques were developed. this was a result of the crisis. 2 examples of those new techniques were:
    1- The purchase in installments: the product serves as a guarantee
    that until you finish paying you do not have its property.
    2- Self-service: since it required less people, saving of money was
    reflected in lower prices. It was used in automotive replacement
    parts and restaurants.
  • Lucky Strike: It's Toasted

    Lucky Strike: It's Toasted
    the famous slogan was invented at Lasker's Lord & Thomas in Chicago.
    Devised by Claude Hopkins, the campaign was based on Lasker's observation that Lucky Strike tobacco was heated to up to 300
    degrees during the manufacturing process. No matter that most other tobacco was heated in the same way. Lucky Strike was promoted with copy stressing the unique benefits of toasting, including improved flavor and reduced acidity. It marked the start
    of Lucky Strike's rise as the leading US cigarette.
  • Wheaties: Jack Armstrong, the All-American Boy

    Wheaties: Jack Armstrong, the All-American Boy
    Wheaties, sponsored one of the most popular radio serials of the 1930s, “Jack Armstrong, the All-American Boy”. 1933 radio show was centered around the globe-trotting adventures of Jack Armstrong. Kids rushed home from school to listen to the radio show.
  • Burnett's Young & Rubicam

    Burnett's Young & Rubicam
    With the glory days of the 1920s at an end, advertising would never regain its coquettish charm. And yet, a couple of famous agencies re-awaken. One of them was Leo Burnett, which opened in 1935. Another was Young & Rubicam.
  • Margaret Bourke-White

    Margaret Bourke-White
    Margaret Bourke-White was an American photographer and documentary photographer. She is best known as the first foreign photographer permitted to take pictures of Soviet industry under the Soviet's five-year plan, the first American female war photojournalist, and having one of her photographs (the construction of Fort Peck Dam) on the cover of the first issue of Life magazine.
  • World War Two

    World War Two
    Also the second world war had an impact on everyone. In this war were more cities attacked. During and after this war the economy and the advertising branch had a hard time.
    A few years after the second war there was the baby-boom. Also a lot of agencies didn't want to "help" or promote German brands. Like the Volkswagen Beetle.
  • Albert Lasker: Lord & Thomas

    Albert Lasker: Lord & Thomas
    Albert Davis Lasker was an American businessman who played a major role in shaping modern advertising.
    Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas. Albert Lasker à advertising = inform about the goods
    The purpose of advertising, therefore, inform using messages that adopted a news style.
  • Television

    Scientists discovered that you can also send pictures through the air. in the '40s first demonstration of television
    in the '50s More and more people had a television in their homes
  • TV celebertie: Dinah Shore

    TV celebertie: Dinah Shore
    Popular singer Dinah Shore encouraged viewers to “See the USA… in our Chevrolet” just before a big kiss to the audience at the end of her show every week. Television also offered advertisers a great opportunity to have celebrities or Key Opinion Leaders (KOL) who endorsed products on the air. Entertainers who projected honesty and sincerity were the most requested
  • Levittown

    William Levitt’s, a real estate agent, developed, “Levittown” on New York’s Long Island. He offered veterans and their families affordable housing. After running just one advertisement in the New York Times, Levitt sold fourteen hundred homes, each with a backyard for the kids to play in.
  • Jingles

    the first jingle in Spain was from Coca Cola. it was called: "El negrito de Cola-Cao".
  • Leo Burnett: Marlboro

    Leo Burnett: Marlboro
    t Leo Burnett’s most famous campaign is “The Marlboro Man”.
    If there were an award for the perfect campaign, Marlboro would win. This tobacco brand went from selling less than one-quarter of one percent of the American market in the early 1950s to being the most
    popular in the entire world in just 20 years.
  • Rosser Reeves and Ted Bates & Co

    Rosser Reeves and Ted Bates & Co
    Rosser Reeves worked for Ted Bates & CO in the '50s. Reeves came up with a technique called USP, Unique Selling Proposition. The Usp technique from Reeves came in the attention of Curtis from Ladies Home Journal, who then advised Albert Lasker of Lord & Thomas to hire copywriters.

    Lasker hired Hopkins to work for him for one thousand dollars a week.
  • Rod Serling: Camel cigarettes

    Rod Serling: Camel cigarettes
    Rod Serling, an American screenwriter, playwright, television producer, and narrator best known for his live television dramas of the 1950s.
    Camel wanted Derling to find substitutes for the words lucky and American because American Tobacco company's Lucky Strike was their biggest competitor. Creative people like Serling resented this kind of censorship.
  • Bill Bernbach: VW Beetle

    Bill Bernbach: VW Beetle
    In America, three dynamic leaders with fresh ideas emerged from the ranks: William (Bill) Bernbach, David Ogilvy, and Leo Burnett, each using his own brand of originality, helped bring advertising into a new era. The Volkswagen Beetle looked nothing like the long, flashy, tail-finned American automobiles of the late 1950s.
    DDB, Doyle Dane Bernbach made the famous ad "think small". That was hard because Volkswagen is german an dit was short after WW2.
  • David Ogilvy

    David Ogilvy
    “every advertisement should be thought of as a contribution to the
    brand image. It follows that your advertising should consistently project the same image: year after year”. In 1951, the Hathaway Company of Vermont hired Ogilvy’s agency to create advertisements for their shirts. They still didn’t know that his ads will become famous and run from 1951 to 1990, almost entirely in The New Yorker.
  • Political Advertising: Eisenhower and Reeves

    Political Advertising: Eisenhower and Reeves
    political advertising starting point was presendential election of '52, when Revves produced a series of spots for Dwight D. Eisenhower. In 1952, most campaign strategists preferred thirty-minute
    blocks of television time for the broadcast of campaign speeches.
    What distinguished Eisenhower’s campaign from Stevenson’s
    was that it relied more on spot ads than on speeches.
  • Ogivly's: Maxwell House Coffee, Good to the last drop

    Ogivly's: Maxwell House Coffee, Good to the last drop
    The successful Hathaway Man campaign attracted a lot of business for Ogilvy’s advertising agency. In 1958 Maxwell House Coffee (“Good to the Last Drop”) signed on as a client.
  • Madison Avenue

    Madison Avenue
    In 1960 Madison Avenue symbolized the US advertising industry.
    On Madison Avenue were offices of Young & Rubicam, McCann-Erickson, J. Walter Thomson, DDB, and many more
  • Political ads: Ogilvy's Lyndon B. Johnson- Daisy Girl

    Political ads: Ogilvy's Lyndon B. Johnson- Daisy Girl
    A landmark of the most perverse political advertising was the one used by the Democrats in the presidential campaign of Lyndon B. Johnson in 1964 bypassing his opponent Barry Goldwater, in Ogilvy's words, for "an irresponsible, violent troll who would blow up a nuclear war at the slightest pretext". The most famous of all campaign commercials, known as the “Daisy Girl” ad, ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964.
  • Mary Wells: Wells Rich Green

    Mary Wells: Wells Rich Green
    One of the most important women in the history of advertising, Mary Wells worked at DDB for seven years and then opened her own agency: Wells Rich Green. she was the highest paid woman in advertising.
  • Jay Chiat: CHIAT/DAY

    Jay Chiat: CHIAT/DAY
    CHIAT/DAY, opened in Venice Beach, California, in 1968. Jay Chiat saw his agency as a crew of wild buccaneers persecuting the majestic galleons of Madison Avenue: “We’re pirates, not the navy”, he would say.
  • ARPANET: Internet

    ARPANET: Internet
    The Internet was launched in 1969 as ARPANET (Advanced Research Projects Agency Network) a communications network connecting four American universities: UCLA, Stanford, UC Santa Bárbara, Utah. ARPANET was founded by the Department of Defense of the United States, to use it as a means of communication between different academic and state institutions
  • Charles Saatchi: HEC ad

    Charles Saatchi: HEC ad
    Ross Cramer and Charles Saatchi in the 1970s.
    The agency’s best ad for the Health Education Council (HEC)
    attracted considerable press coverage. It’s a strikingly simple image of a young man in a V-necked sweater. The text reads: “Would you be more careful if it was you that got pregnant?” Capturing at once the downside of permissiveness and
    the nascent women’s liberation movement, the ad presaged the more thoughtful 1970s after the extended party of the sixties.
  • Saatchi & Saatchi: Labour isn't working

    Saatchi & Saatchi: Labour isn't working
    Saatchi & Saatchi was no longer a mere agency, but a global advertising empire.
  • Jacques Séguéla

    Jacques Séguéla
    In 1979 Séguéla wrote a bestselling book called Ne Dites pas à ma mere que he suis dans la publicité… Elle me croit pianiste dans un bordel (Don’t Tell my Mother I Work in Advertising, She Thinks I’m a Piano Player in a Brothel).
  • Robert Spero: The duping of American voter

    Robert Spero: The duping of American voter
    The duping of the American voter: Dishonesty and deception in presidential television advertising written in 1980 by Robert Spero (an ad man who then turned an author) is an eye-opening book, one of the best on the topic of the media and the presidential elections.
  • Golden age of TV ads

    Golden age of TV ads
    The 1980s are often regarded as the golden age of TV advertising.
    For a long while TV ads were little more than moving print ads, so TV advertising didn’t really get into its stride until the 1980s. That’s why the image of 80s advertising is that of the Porche-driving,
    champagne-drinking, coke-snorting image. For most people in the business, however, the 1980s were about cash.
  • New trend: Guerilla Marketing

    New trend: Guerilla Marketing
    Guerrilla marketing (viral marketing): unconventional advertisement techniques, unconventional ways of promoting products or services.
    The concept was created by Jay Conrad Levinson (he wrote the book Guerrilla Marketing in 1984), but it has arisen now, as we move from traditional media to more online and electronic media.
  • Lee Clow: Hire the Hairy

    Lee Clow: Hire the Hairy
    Another name often linked to “1984” is that of Lee Clow. The creative force behind Chiat/Day, Clow was a long-haired, bearded, sartorially relaxed surfer. When he decided that he wanted to work for Chiat/Day, he targeted the agency with a year-long self-promotion campaign called “Hire the Hairy”.
  • Sir Martin Sorrell: WWP

    Sir Martin Sorrell: WWP
    WPP was started by Sir Martin Sorrell in 1985 and now, more than 33 years later, it owns four historic agencies (J Walter Thompson, Ogilvy & Mather, Young & Rubicam, and Grey) and some huge consolidated accounts (HSBC, Samsung and Vodafone, for instance).
  • Ominicom

    In 1986 the ad agency Omnicom Media Group was founded.
    Nowadays the CEO of Omnicom is John Wren
  • Adbusting: Buy Nothing Christmas

    Adbusting: Buy Nothing Christmas
    The Adbusters Media Foundation is a Canadian-based not-for-profit, anticonsumerist, anti-capitalist, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver. Adbusters has launched numerous international campaigns, including Buy Nothing Christmas, Buy Nothing Day, TV Turnoff Week, and Occupy Wall Street, and is known for its "subvertisements" that spoof popular advertisements.
  • Shock Advertising: Benneton

    Shock Advertising: Benneton
    Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". Is often controversial, disturbing. OLIVIERO TOSCANI AND UNITED COLORS OF BENETTON
    Toscani’s disquieting images for Benetton enlivened the advertisement scene of the 90s and may have been responsible for the trend in so-called ‘shock advertising
  • Shock Advertising: Calvin Klein

    Shock Advertising: Calvin Klein
    Calvin Klein's first controversial jeans advertisement showed a 16-year-old Brooke Shields, in Calvin Klein jeans, saying, “Want to know what gets between me and my Calvins? Nothing”. Although the brand insisted that these advertisements were not pornographic, some considered the campaign as a form of "soft porn" that was exploitative, shocking, and suggestive.
  • Turn of the Century: Internet and the Digital age

    Turn of the Century: Internet and the Digital age
    Most people agree that the future of advertising lies with the Internet.
    Almost 51 years later (2020), the Internet is a global network, with millions of connected computers, that has changed the way we communicate with each other, and, by the way, the history of advertising.
  • Social Responsibility in Dove ad

    Social Responsibility in Dove ad
    Dove. Campaign for Real Beauty. 2004. Ogilvy & Mather. It was an answer to the campaign of victoria's Secret called the perfect body. were only skinny white women were used.
  • New trend: YouTube video-sharing website

    New trend: YouTube video-sharing website
    This style of marketing is extremely effective for small businesses (companies don’t need to spend large amounts), but large companies also use it, even if they have larger budget and an already visible brand. The examples are available in YouTube (the video-sharing website, created in 2005. an important advertising medium. Just type in YouTube “Guerrilla marketing“ and you’ll watch many examples. The company displays video clips, TV Clips, music videos, educational videos, and ads
  • Get Unhooked

    Get Unhooked
    In May 2007, the UK National News reported that the British government banned anti-smoking advertisements that were part of the "Get Unhooked" campaign because they caused "fear and distress" in children.
  • Andrew Cracknell: The real Mad Men

    Andrew Cracknell: The real Mad Men
    The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age- Andrew Cracknell
  • Jane Maas: Mad Women

    Jane Maas: Mad Women
  • Pia Elliot: Just Doing it

    Pia Elliot: Just Doing it
    Just Doing It: A History of Advertising: 100 people who made advertising and our lives different Pia Elliot
  • Failing merger of Publicis and Omnicom

    Failing merger of Publicis and Omnicom
    A planned merger between two historical rivals- Publicis and Omnicom- was announced at the end of July 2013, but it was cancelled in May 2014; it was a failed merger. If it had happened, the move would have created the world's biggest advertising group. It would have been a "merger of equals", Publicis and Omnicom shareholders will each hold about 50 percent of the new group's equity (capital), but it didn’t work.
  • Allen Key-McCann: Ikea

    Allen Key-McCann: Ikea
    Awarded ad campaigns
    Allen Key, McCann Spain, for Ikea (2017)
  • The Secret Life of Flowers- Luhrmann: H&M

    The Secret Life of Flowers- Luhrmann: H&M
    The Secret Life of Flowers, Baz Luhrmann created a unique short film exclusively for
    ERDEM and H&M)
  • Arthur Saubon

    Arthur Saubon
    Publicis, the world’s third-largest ad group, signalled a generational change when 47-year-old Arthur Sadoun was appointed chief executive the summer of 2018. Nevertheless, his predecessor Maurice Lévy, 77, keeps a watchful eye on the French advertising empire.