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Promotional Plan
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Product Samples
We will hand out our most popular coffee samples and our food products. We could hand these products out at walmart or pick n save because there is a large amount of people that come to these stores. More people will be familiar with our product and may come in to try it out. This will gain more customers and the trust of customers because they tried a sample of it. There's many fresh or new customers that will be introduced to the coffee shop. This is a great way to make business and a profit. -
Traffic Builders
We could do that the first 100 people that come into our store during a certain time frame will receive a free coffee mug from the store. The coffee mug would have our logo on it and people will get interested and that gets us more customers. People love coffee mugs and most would come to the store to get it. Once they're in they may want to buy our products that we are selling. We make more profit. They will bring their friends and family to come with them. This will create more customers. -
Coupons
We will have a coupon in our coffee shop that is buy one get one half one for our coffee drinks. This will run once a week and will encourage customers to come in that certain day to get the deal. This will be distributed by email or phone number from our customers. We will take their phone number/email. With their request we will send our deal through email or phone. This will make customers want to come into the coffee shop. -
Coupon Plans
To make a deal where if a customer buys 9 drinks they will receive the 10th free. We will use punch out cards for our customers. Customers will come to our place because they want the free drink. It will help make customers come through the door. The customers will be more excited to come to the coffee shop because they could win a free drink. This will improve the number of customers walking through the door and also the sales. It shows that we like to reward the best customers. -
Incentives (contests/sweepstakes)
Their will be a drawing and whoever wins will get a $40 gift card to the coffee shop. All customers have to do is write their first and last name down on a piece of paper and their phone number or how to reach them. From then, we will pull a random name out of all the contestants and the winner will get the gift card! This will also make people want to come into the store. The winner gets a gift card to the coffee shop so that person will keep coming in and buying coffee with their gift card.
