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Coupons
We will offer buy one get one coupons. This way we will quickly expand our customer base by not only bringing in one customer, but a second as well. This will quickly show our target market that there is nothing wrong with our business and it is completely healthy. We will distribute these coupons to our target market via direct marketing and placing them in our target market’s mailboxes. This promotional strategy will increase the image of our restaurant because it will quickly expand our busin -
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Pure Soul Promotional Plan- Sierra Schultz
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Product Sample
We will offer free product samples at local events such as “Muskego Fest” and the Friday night high school football games. This way our community will become more aware of our business in a positive way and will receive free samples of the delicious food we offered at our cafe and they will be more likely to come in and buy a full meal in the future. -
Incentives
We could say that for every $5 you spend on coffee/food you will be entered in a raffle for free coffee for a year. At first this may seem like a waste of money on our part offering free coffee for a year, but we will make so much money on the raffle tickets that it will make up for the free coffee for a year sweepstakes. Additionally, there is a good chance the winner of the raffle will not come in everyday for their free coffee so it is likely we will still make profit on this sweepstakes.
