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Coupon
Every summer Hartford hosts Maxwell St. Days where people have stands for the visitors to buy something. Pure Soul will have a stand in which has a coupon for buy two sandwhiches get a third for free. The stand will also offer informatinon on what else we will be serving when we open. This will improve our image because people in Hartford will come to Maxwell St. Days ad will want to help a local buisness. -
Product Samples
The samples will be our different types of coffee in individual dixie cups. The samples will be placed on a table in the shop right by where customers place their order. They will test some samples, whichever they like they will hopefully purchase. This should improve our image by customersthinking we are generous. -
Incentive
Our incentive will be a contest of with every purchase you get to guess how many coffee beans are in a jar. Whoever has the closest guess by the end of six months wins a free coffee and sandwhich. This will increase our image by just having a little fun and competition for the customers.
