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Step One: Incentives
For the next month, every customer who spents more then 5 dollars will be able to put his/her name into a drawing for a vacation to California. On this trip, the people will be able to go to disneyland, visit the beaches of California, and go visit the Hollywood Walk of Fame. Also, if it's going on at the time, San Diego Comic Con. This strategy will increase the image of our restaurant because it shows that we care about our customer having fun and enjoying themselves -
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Pure Soul
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Step Two: Traffic Builders
The next step will be to use the promotion of traffic building. This particular traffic builder will be for every 100 sandwiches sold the next 5 will be free. This form of promotional strategy will bring in customers becfause they will hope to be the people who get free food. This will increase the image of the restaurant by making customers hopefully that their food is free and let them know that we are willing to give away food and care about our reputation. -
Step Three: Coupon Plans
The details of the last plan of having coupon Plans is that for every 9 coffees get one free. I selected this promotional strategy because it gets the customers coming back which is why i chose it for my last step. This strategy will increase the image of the restaurant because it shows a bunch of coupons that we have and may use anytime. Therefore we care about your image to the customers and that the customer will enjoy their time at our restaurant.