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Although this wasn't first hand research, it was based on audience feedback. I researched on why or how a video becomes popular.
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I asked a range of people for their opinions on soul music to narrow down a target audience. I then created a psychographic profile
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This was our first storyboard. We asked our audience what they thought then used this information for the next draft.
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At this point, everybody in the group made different logos that we could potentially use as a group. We then had to decide which we wanted by asking our audience.
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This was our first rough cut. We had to ask our target audience what they thought of it at this point, and use their feedback to amend our plans slightly.
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Our transition cut also required audience feedback to make sure that we were creating a product that our target audience would enjoy,
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This was before I started planning my digipak. At this point, I needed to know what my target audience would want/need in a digipak. This was very useful as it formed the base for the digipak later on.
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I got the results back from the survey about what audiences want in a digipak. I used this information when creating the digipak.
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This was my very first draft. At this point, it had all the essentials but I still wanted audience feedback to make it interesting enough for the audience to want to come to my website.
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I asked my audience directly and filmed them discussing their opinion after my first draft of the digipak.
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I repeated the process of asking my target audience for their opinion for my second draft.
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I finished my digipak using my research from my target audience.
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I finished my website!
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We finished our music video! We used audience feedback through the whole process.