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We assessed the options of three different buisness proposals. weighing up the pros and cons to each buisness idea, We decided to use Body Fuel. A concept that provides the nutritional requirements for an elite athlete. We composed a questionaire, asking members of the public their eating habbits before and after activity. We also asked them for views on the Body Fuel idea.
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Today we have continued with out market research, looking at other companies that provide packaged meals. The Questionaire includes a question asking if people would be intrested in a packaged that provides a meal that can be eaten before during and after exercise that provides all the nutritional requirements for an athlete. We also began to look at different packaging that could be used for the Body Fuel meals.
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We begun to design our logo, as well as the meals that we wanted to put together. Alongside this we designed the packaging and the meal plans that we wanted to put together.
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In this week, we researched into exsisting foods that were similaur to our overall idea of a product. We searched Fresubin Drinks, as well as Lucozade products which we knewalready exsisted and what their purpose was in the retail industry.
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After designing the products, logo and brand name, we then needed to promote our product. To do this we created a poster as well as a leaflet and some business cards, to explain the idea of the product.
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In order to get 50 questionairres filled out we spilt them into two piles of 25 each, and filled them out in our own time. We used places such as the gym or a lesuire centre to gather the information as we believed it is relevant for our market research.
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Over the easter term holidays, we created some reports whcih described the previous ideas we had and the reason behind the target auidence we aimed for. Back at college we researched other services and their foods for the ideas to increase our meal plans.
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After all our reasearch we finished we brought the results together and designed an anaylise of the graph. We found 33people would be interested in our product and 11people said maybe, meaning that 6 people where uniterested in our product. We created the meals based on the orginal sports we agreed and designed a plan of action.
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We designed a large poster to use in our presentation, displaying our products, posters and calorific details. This will back up what we are saying throughout the presentation.
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For this we purchased similar products in the market for elderly people and created our own packaging for the product, as well as new nutritional guidelines.
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We designed the presnetaion to use for the business meeting to promotoe our product. For this we used mainly pictures as we will design prompt cards to assist the presntation.
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Today we created prompt cards to conincide with our powerpoint presentation to help us when presenting the idea.
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Today we packaged the meals with their calorifc intake as well as cooking instructions for when to consume the meal. We designed six meals in total, three for PRE-FUEL and three for RE-FUEL. The meals where based on the nutritional needs for two similaur sports.
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The day before the presentation we finished designing the food packaging, as well as ensuring all aspects where ready for the presntation.
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Today we will present the idea of our product to certain members of staff in a ten minute presntation.
