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Wrestlers were a prominent part of traveling carnivals, and the men in charge realized that the more impressive their athletes were the more people would pay to see them – and bet on them to win. As betting became more popular, a decision was made to start controlling the outcome of the wrestling matches.
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Burns wrote the popular book "Lessons in Wrestling and Physical Culture" and trained more than 1,600 wrestlers.
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Wrestling in Europe was still somewhat legitimate. This contest was wrestled under Greco-Roman rules.
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One of Burns' students, Gotch became one of the first mainstream wrestling personalities and helped catapult wrestling out of the carnivals and into popular entertainment.
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Claims of match fixing in wrestling started to become more prominent.
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The popularity of wrestling takes a nose dive during the war and the format and presentation stemming from the carnivals days becomes obsolete.