Pure Soul Promotional Plan – Coy Lago

  • Traffic Builder

    Traffic Builder
    By bringing in a popular local band. We are able to increase the amount of people in our coffee shop. More people will try our products and help regain trust with customers.
  • Product Samples

    Product Samples
    By allowing people to trying our new line of donuts in the coffee shop. We are further helping customers enjoy and trust our business. This will help grow the amount of regular customers in the shop.
  • Incentives Sweepstakes

    Incentives Sweepstakes
    When buying a coffee in our shop, customers enter themselves into a drawing for a free cup of coffee with any food purchase for a week. This is a great deal for the customers and will allow them to try our coffee. Even if they don't win the drawing they hopefully will like the coffee enough to come back.
  • Coupons

    Coupons
    By direct mailing a coupon to the community for 50 cent coffee with any sandwich purchase. We hope that we grow some more attention around our coffee house and draw in customers with this great deal.
  • Coupon Plan

    Coupon Plan
    Our final step will be the coupon plan. This plan will be a deal of buying 3 coffees and you receive a free sandwich. This is a great opportunity for our shop because people will keep coming back to our shop to buy enough coffees in order to take advantage of the deal we have for the free sandwich.