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They sold carpets, tapestries and spices. -
After docking their ships they would light fires in high mountains in order for people to come to buy from them. -
Oldest advertising ever found -
The greeks made use of these three ways of advertising. The kerux was a cryer that was supported by the axon and kyrbo which held the text on papyrus -
They followed the same ways of the greeks. The first one being oral and the next two using written mediums. -
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At first it was thought that Guttenberg invented this method but it was anciently used in China to print on textiles and would later on be trasnfered to paper -
They picked up the baton of criers, kerux and praeco -
La Gazette, the first weekly newspaper was set up in France -
Production was transferred to machines -
The first advertising agency was creates, it was a mix with a news agency -
Invented by Aloys Senefelder, lythography made it easier for publishers to copy images -
An attempt to create a new style "new art" was born. It would go on to spread through europe and even the US -
A new fitting medium for ads was discovered -
New style born in Paris. Bold, full of geometrical shapes and straight lines. It would influence other arts like architecture. -
Claude Hopkins considered that getting to know the consumer was a key part of selling -
One of history's most influential agencies was born. The man himself along with his agency would go on to create the highest impact ads in the 50s and 60s. -
The first ever tv ad, which showcased a Bulova watch -
Considered the best print ad campaign from the 20th century created by William Bernbach -
Considered by many the father of advertising as we know it.
Created campaigns that impacted the ways of the industry forever, such as the one for Hathaway. -
It controlled half of the money spent on ads in the US at the moment. Three men cosign the creative revolutionc coming form the avenue William Bernbach, David Ogilvy, and Leo Burnett, still making an impact nowadays. -
It presents grottesque or appalling scenes that might advertise a brand, critize a product or societal problem. -
First ad on the internet, It was a banner advertisement added to a web page.