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Invention by tsai lun
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Payrus of a runaway slave owner who offered a prize for the capture of his slave by praising the quality of the fabrics he sold
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With the invention of the printing press in the 15th century by Johannes Gutenberg advertising progressed -
Feuille d’intelligence by Renaudot
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The transition from manual work to the use of machines -
Update of the US constitution that included freedom of press, the version from 1787 did not include it -
By James White, it was a mixture between news agency and advertising agency
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Art Noveau flourished, this art style wanted to modernize the designs
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FDA (Food and Drug Act), that labelled correctly the ingredients in these products and cut the bad ones
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US inspired by the Lord Kitchener's poster made a similar one with uncle Sam to recruit people to fight in the First World War -
Art exhibition fair that reunited 16 million visitors, it show Art Deco style which was very successful during that time -
Autobiography by Claude Hopkins that have techniques for advertising based on research
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Created by Lucien Vogel, it was the first large weekly magazine to add photgraphs in essay form, it was published between 1928-1940 -
The most devastating stock market crash in the history of the US, the consequences were very strong and lasted for a very long time, it caused the grand depression, unemployment rised to 8 million -
This was a popular radio show produced by the Wheeties, the show was about the aventures of Jack Armstrong, it was linked to the name of Wheeties, so it was connected to the listerners mind as well as the show
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Burnett sold his house and opened the Leo Burnett company, he believed that in in order to impress americans it was necessary to give a distinct personality to the products
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Ogilvy opened Ogilvy, Benson and Mathers agency
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During the 1952 elections candidates relied more on TV speeches insted of spots, president Eisenhower did the opposite with his "Eisenhower answers America" campaign, this method was cheaper than the speeches -
By Casaandre -
Best selling book and one of the most entertaining books about advertising by Jacques Seguela
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The Labour isn't working ad was considered the adrvertising image of the 20th century by the BBC, the agency behind the ad is Saatchi stars. -
UK government banned and anti smoking campaign, there were hundreds of complaints about how violent the images were but the campaign was highly effective, so they continued to use these type of images