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Before the industrial age, people could not make goods quickly, so virtually everyone practiced recycling in some form.
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In the 1930s and 40s, conservation and recycling became important in American society and in many other parts of the world. Economic depressions made recycling a necessity for many people to survive, as they couldn't afford new goods.
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In the 1940s, goods such as nylon, rubber and many metals were rationed and recycled to help support the war effort. However, the economic boom of the postwar years caused conservationism to fade from the American consciousness.
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It wasn't until the environmental movement of the 1960s and 70s, heralded by the first Earth Day in 1970, that recycling once again became a mainstream idea.
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Though recycling suffered some lean years -- due to public acceptance and the market for recycled goods not growing -- it has generally increased from year to year. The success of recycling traces to wide public acceptance, the improved economics of recycling and laws requiring recycling collections or enforcing recycled content in certain manufacturing. processes.