Patagonia opened its first store in Santa Clara St., in Ventura
Kristine Tompkins Named CEO in 1979 and retired in 1993
The US economy was in a deep depression alongside the American PATCO strike as well as a Presidential election
Patagonia launches its first environmental campaign to educate people
The Cold War ended
Becomes a founding member of the fair labor association
Oil prices increased
The US was in a recession
The US economic activity was in a decline
Patagonia began using recycling program, allowing all Patagonia clothing to be recycled at retail stores
The footprint of the environmental and social impact Patagonia's products were traced
Patagonia started investigating their suppliers for Labor trafficking
Chouinard launched the Sustainable Apparel Coalition
Patagonia finally became aware of what its suppliers have been doing to their workers
Patagonia started the $20 Malion & Change fund
Patagonia begins selling fair-trade apparel
Rose Marcario was named CEO in 2014 and is the current CEO
Patagonia urges customers to repair clothes instead of buying new ones
Patagonia and other B Corporation start a $35 million fund to finance solar panel installations
Patagonia sued President Trump in efforts to protect Bears Ears National Monument. After Trump announced plans to reduce the size of two national monuments in Utah
Patagonia was named a UN Champion of the Earth, this award celebrates outstanding figures whose actions have had a transformative positive impact on the environment.