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Yvon Chouinard began making climbing tools
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Yvon and Malinda Chouinard founded Patagonia
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Patagonia opened its first store in Santa Clara St., in Ventura
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Kristine Tompkins Named CEO in 1979 and retired in 1993
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The US economy was in a deep depression alongside the American PATCO strike as well as a Presidential election
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Patagonia launches its first environmental campaign to educate people
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The Cold War ended
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Becomes a founding member of the fair labor association
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Oil prices increased
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The US was in a recession
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The US economic activity was in a decline
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Patagonia began using recycling program, allowing all Patagonia clothing to be recycled at retail stores
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The footprint of the environmental and social impact Patagonia's products were traced
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Patagonia started investigating their suppliers for Labor trafficking
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Chouinard launched the Sustainable Apparel Coalition
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Patagonia finally became aware of what its suppliers have been doing to their workers
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Patagonia started the $20 Malion & Change fund
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Patagonia begins selling fair-trade apparel
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Rose Marcario was named CEO in 2014 and is the current CEO
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Patagonia urges customers to repair clothes instead of buying new ones
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Patagonia and other B Corporation start a $35 million fund to finance solar panel installations
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Patagonia sued President Trump in efforts to protect Bears Ears National Monument. After Trump announced plans to reduce the size of two national monuments in Utah
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Patagonia was named a UN Champion of the Earth, this award celebrates outstanding figures whose actions have had a transformative positive impact on the environment.