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The first e-commerce transaction happened in New Hampshire. It was done by Dan Konh who ran a website called NetMarket. He sold Siting CD.
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Pizza Hut started selling pizzas online. Some people think that pizza was the first thing ever sold online, but it is not true.
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Netscape offered a security protocol for online transactions, the Secure Socket Layers (SSL).
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The largest online bookstore in the world launched: Amazon.
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An online marketplace named AuctionWeb was launched. It was renamed Echo Bay (eBay) in 1997. The first thing sold on eBay was a broken laser point.
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Fieldlink, which was known later as Cofinity, was launched. It was known as the first digital wallet. It's the prodecessor of PayPal.
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PayPal was launched. It was the first software that allowed people to make electronic payments.
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Amazon launched its first mobile commerce site.
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Apple launched iTunes store, one of the most famous and profitable online music stores.
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Google Checkout was launched. It allowed Google users to save their credit card information in their Google account in order to buy things online.