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Nike signed a young and growing NBA talent named Michael Jordan in 1984. The first Air Jordan sneakers, named after the basketball legend, were released the following year. Peter Moore's design for the Air Jordan 1 combined performance and style, changing basketball footwear. Its one-of-a-kind high-top design, different colors, and famous "Wings" symbol quickly made it a cultural sensation.
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Michael Jordan's on-court skill matched with the first of several legendary Jordan models during that period. Tinker Hatfield designed the Air Jordan III, which had open air cushioning and the Jumpman symbol and became a classic. The Air Jordan IV and V included new design elements and colorways, increasing the brand's influence on culture.
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In the 1990s, Jordan's influence went beyond the court. With its sleek design and shiny parts, the Air Jordan VI became a cultural icon. Jordan's first retirement, in 1993, marked a change, yet the brand continued to release popular styles. Jordan also experimented in other sports, including a brief career in baseball, and the brand's influence lasted.
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Jordan sneakers grew popular throughout the 2000s, becoming a significant component of sneaker culture. The launch of classic models and limited editions kept sneakerheads interested. Collaborations with people and designers, like as the Air Jordan IV "Eminem" and the Air Jordan V Supreme, pushed the brand further into streetwear and pop culture.
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Jordan Brand continued its impact in the 2010s, with new models such as the Air Jordan XXXI and XXXII incorporating innovative technology. Collaborations with elite fashion designers and musicians like Virgil Abloh and Travis Scott boosted Jordan's place in both the sports and fashion worlds. The Air Jordan I has remained a symbol of rebellion and self-expression.
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Jordan Brand promoted sustainability and moral values as the 2020s started, reflecting a growing social awareness of environmental issues. The brand's dedication to ethical production and environmentally friendly products