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People started using art in there videos as a way to show expressions.
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First non portable camera was invented
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People began using media art for activism purposes and expanded such as feminism and racism.
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Regarded as one of the first video artist, they pioneered the fundamentals of video art, experimented with sound music and images.
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Women/ and or racial minorities at the time where able to acess cameras before more than ever
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As media art became more mainstream people included ways to interreact with there audience through the screen. An example would be Jefrrey Shaws "Legible City" where the audience rides a bicycle through different cities of Manhattan, Amsterdam, and Karlsrule.
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Kalup Lindzay was responsible for crating the subgenre "Theater of the self performing who you are".
This includes influence in color, editing, and acting. -
Some others who combined video art with other performance art used the camera as the audience.
Eg: Kate Gilmore "Anything" 2006 -
As video art started to revolutionize so did other form like video murals and collages.
Eg Marco Brambilla's "Civilization".