Marketing Timeline

  • 1550-1700

    Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.
  • 1858

    Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.
  • 1906

    National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.
  • 1919

    Development of recording of sound on motion picture film.
  • 1920

    First commercial radio stations with regularly scheduled broadcasts.
  • 1926

    RCA established the National Broadcasting Company (NBC)
  • 1927(1)

    The Columbia Broadcasting System (CBS) is founded.
  • 1927

    Farnsworth transmits first electronic television picture; receives patent
  • 1929

    The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks.
  • 1934

    Lou Gehrig appeared on a Wheaties box.
  • 1948

    Televisions are in over one million homes.
  • 1939

    First television is sold.
  • 1943

    All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.
  • 1949

    Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
  • 1951

    Color television is introduced.
  • 1955

    Disneyland in Anaheim, California opens costing $17 million to build.
  • 1960

    Over 100 million television sets are in homes around the world.
  • 1961

    Six Flags opens in Texas
    First regional theme park
  • 1964

    Phil Knight opens Blue Ribbon Sports
  • 1971

    The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million the build
  • 1972(1)

    Blue Ribbon sports becomes Nike.
  • 1972(2)

    Title IX is enacted, mandating equal access to educational opportunities for men and women.
  • 1973

    Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
  • 1980

    The US boycotts the Summer Olympics in Moscow.
  • 1980

    CNN, the first all news network, is launched by Turner Cable Network
  • 1980(1)

    Prince Charles and Diana Spencer are married on international television
  • 1981

    First IBM Personal Computers are available for retail sales
  • 1981(1)

    MTV debuts
  • 1982

    Michael Jackson’s “Thriller” sells
  • 1983

    First compact disc is released
  • 1984

    The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.
  • 1985

    Nintendo home entertainment system is introduced
  • 1989

    Time and Warner merge to become Time Warner Inc.
  • 1995

    First television program delivered via the Internet (webcast)
  • 1996

    Olympic Park in Atlanta, GA is bombed.
  • 1997

    Princess Diana is killed in an automobile accident