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Includes settting up a focus group to get ideas/feedback from.
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Constructing the drafts of the layout and deciding the locations and cast for any of the shots; may not have any cast but this needs to be decided.
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Need to have the final digipak and magazine advert completed.
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Casting 2 people; one male and one female
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Keeping it local and limited; 1/2/3 locations at the most; street location for time lapse needs to be found; look for a suitable plain room to do some shooting in.
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Costume for the main star; a list of costumes for the other star to portray the "imaginary friends;" props also need to be decided and have to be easily accessible with as little cost as possible.
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Need to decide each shot: type and length and the whole construction of the music video through a storyboard; also need to decide the order of how they are going to be filmed.
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