-
The launch of Pokemon Go
On July 6, 2016, every Pokémon fanatic was treated to a childhood dream come true: the ability to actually go out and catch 'em all. Using augmented reality, people could download the Pokémon Go app and run around trying to catch as many monsters as possible. And for about two weeks that summer, that's all they did. -
Beyoncé Releases Hit Album Lemonade
Beyoncé surprise released her sixth solo album, Lemonade, with an accompanying quasi-film. The Internet had thoughts. They were mostly rapturous. -
Donald Trump Elected 45th President of The United States
Donald Trump surprised the entire world when he beat his competitor Hillary Clinton to become the 45th President of The United States. -
Beyoncé’s twins pregnancy announcement
When Beyoncé let the world she was pregnant with not only one, but two future heirs to the Knowles-Carter dynasty in February of this year when she debuted a bare baby bump in a flower-filled Instagram post. -
Solar Eclipse
On Aug. 21, 2017, skies darkened from Oregon to South Carolina in the first total solar eclipse visible from coast to coast across the United States in 99 years. -
Donald Trump’s Battle Against the NFL
Former 49ers quarterback Colin Kaepernick began a movement by kneeling during the National Anthem at football games since last year to protest police brutality and racial inequality, the #TakeaKnee movement began to gain traction this year after President Donald Trump spoke out against NFL players. -
#Metoo
After allegations of sexual assault and harassment were brought against Hollywood producer Harvey Weinstein, the hashtag #MeToo went viral once actor Alyssa Milano asked for those who were sexually harassed or assaulted to respond to her tweet with the phrase “me too,” as a way of showing the scope of the problem. -
Teens eat Tide Pods
In January, the Tide Pod Challenge swept through YouTube and Instagram, with teens trying to top each other by seeing if they could swallow the candy-colored laundry detergent. It became serious enough that the American Association of Poison Control Centers issued an alert warning people not to do it. -
Prince Harry and Meghan Markle's wedding
When Prince Harry married Meghan Markle in London in May, the entire world was watching, especially the internet. -
Nancy Pelosi's reaction to Trump's State of the Union Speech became a meme
In February, President Trump gave his State of the Union Address and House Speaker Nancy Pelosi did not seem impressed. For most of the speech, she can be seen politely smiling. But when the president said it's time to end the "politics of revenge," she stood up and applauded. The image of the moment immediately went viral, sparking memes all over social media. -
Social media was flooded with hyperrealistic images of what people are going to look like when they're older
13 million people downloaded FaceApp to see what they would look like as an elderly person. The app uses photo editing to add wrinkles, sunspots, and grey hair to your best selfies. People posted the results all over social media, starting an internet craze. -
The rise of TikTok
TikTok had a massive amount of growth with over 66 million users. -
Brands Become Broadcasters
Due to the COVID-19 Pandemic brands were forced to close retail stores and start pushing online sales through social media channels like instagram, facebook and others. -
The Vaccination Push Through Social Media Channels
We began to see the push of vaccines through celebrity endorsements, government ad programs and many more social platforms.