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This is where it all started. Makeup was used by royals at the time as a status symbol.
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Greeks started using chalk or lead face powder to add color to their complexion
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By 1850 it was now common for both women and men to wear makeup for theatrical purposes
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one of the worlds most popular and long running makeup brands covergirl is invented
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khol or ancient mascara becomes widely used
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Makeup became more widely used by the public instead of just movie stars or people of extreme wealth.
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Cake mascara and pressed powders become a widely used invention
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The transition from the cake and brush compact to tube mascara allowed a new/easier style of application.
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Makeup started to become bolder, brighter, and more expressive
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The start of the hippie and anti-Vietnam movements sparked a more natural look. More natural base and less eyeshadow were common.
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The 90's provided a much more dramatic look than previous years. Eyeshadow contained more glitter than ever before in wild colors. Eyebrows were thinner than ever. Lips were extra glossy
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2000's things were very similar to the 90's but a little more grunge eyebrows were still thin but eyeliner and eyeshadow was darker
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Makeup became more dramatic with darker contour and dramatic eyebrows
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People used the pandemic to express themselves creatively through the pandemic in a way that helped them cope with the world around them.
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Today makeup is light and clean. Eye shadow is light or not used, skin is moisturized and glowing. Many products are aimed towards a dewy and glowing look. known as the "clean girl aesthetic"