PropellerAds Sporting Events 2021 for Affiliate Marketers

FIFA Club World Cup 2021

Period: Feb 1, 2021 to Feb 11, 2021

Verticals to test: iGaming, VPNs, Entertainment. Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

UFC Fight Night: Overeem vs. Volkov

Feb 6, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns:

Cricket: England tour of India, 2021

Period: Feb 6, 2021 to Mar 28, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Rugby - Six Nations

Period: Feb 6, 2021 to Mar 20, 2021

GEOs: US, Mexico, Canada, Brazil, Germany, UK.
Our event targeting webinar
Sports campaigns in 2021

Super Bowl

Feb 7, 2021

GEOs our advertisers and affiliates targeted for their SB campaigns: US, Canada, and Mexico. These are the verticals that worked best: iGaming, (not in the U.S.), Streaming / Entertainment, Nutra, Email submits (aka surveys), Sweepstakes, eCommerce (merchandise). More about Super Bowl campaigns

Australian Open

Period: Feb 8, 2021 to Feb 21, 2021

Top GEOs: Australia, France, UK, US, Germany, China (growing).

UFC 258: Usman vs. Burns

Feb 13, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
Short-term campaigns have to be intensive from the start. Hype doesn’t last long.
More about UFC campaigns

Champions League: Barcelona vs. PSG

Feb 16, 2021

Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany.

Champions League: RB Leipzig vs. Liverpool

Feb 16, 2021

Verticals to test: iGaming, VPNs, Entertainment. Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

Champions League: Sevilla vs. Dortmund

Feb 17, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

Champions League: Porto vs. Juventus

Feb 17, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

UFC Fight Night: Blaydes vs. Lewis

Feb 20, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns

UFC Fight Night 188

Feb 20, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming.
Make sure to use pre-landers!
More about UFC campaigns

Cricket: Australia tour of New Zealand, 2021

Period: Feb 22, 2021 to Mar 7, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Champions League: Atletico Madrid vs. Chelsea

Feb 23, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

Champions League: Atalanta vs. Real Madrid

Feb 24, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

UFC Fight Night: Reyes vs. Prochazka

Feb 27, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming.
Make sure to use pre-landers!
More about UFC campaigns

UFC 259: Blachowicz vs. Adesanya

Mar 6, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Streaming.
Make sure to use pre-landers!
More about UFC campaigns

Champions League: Juventus vs. Porto

Mar 9, 2021

Big game!
Verticals to test: iGaming, VPNs, Entertainment.
Launch your campaign a couple of days before, raise the bids (competition will be intense), and use your best-performing creatives.
GEOs: UK, France, Italy, Germany, Spain, Portugal.

Champions League: Dortmund vs. Sevilla

Mar 9, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Test creatives mentioning the teams playing and make sure to increase the bids & frequency on the day of the event.
GEOs: UK, France, Italy, Germany, Spain.

World Baseball Classic

Period: Mar 9, 2021 to Mar 23, 2021

GEOs: US, Japan, Cuba, Canada, South Korea.
More about running sports campaigns

Champions League: PSG vs. Barcelona

Mar 10, 2021

Big game!
Verticals to test: iGaming, VPNs, Entertainment.
Launch your campaign a couple of days before, increase the bids (competition will be intense), and use your best-performing creatives.
GEOs: UK, France, Italy, Germany, Spain, Portugal.

Champions League: Liverpool vs. Leipzig

Mar 10, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Test creatives mentioning the teams playing and make sure to increase the bids & frequency on the day of the event.
GEOs: UK, France, Italy, Germany, Spain.

UFC Fight Night: Edwards vs. Chimaev

Mar 13, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming.
Make sure to use pre-landers!
More about UFC campaigns

Cricket: Bangladesh tour of New Zealand, 2021

Period: Mar 13, 2021 to Mar 28, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Formula One (F1) - Australia (Melbourne)

Mar 21, 2021

GEOs to target: China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

UFC 260: Miocic vs Ngannou 2

Mar 27, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Streaming.
Make sure to use pre-landers!
More about UFC campaigns

Formula One (F1) - Bahrain (Sakhir)

Mar 28, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

Champions League: Quarter-finals (1)

Period: Apr 6, 2021 to Apr 7, 2021

HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming.

UFC Fight Night 188

Apr 10, 2021

HOT event! Note that WrestleMania and El Classico are happening on the same weekend.
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Streaming.
Make sure to use pre-landers!
More about UFC campaigns

WrestleMania 37

Period: Apr 10, 2021 to Apr 11, 2021

Combined with UFC night 189, WrestleMania can seriously boost your profits.
Verticals: Streaming, VPNs, iGaming.
GEOs: US, Canada, Mexico.

Formula One (F1) - China (Shanghai)

Apr 11, 2021

GEOs to target: UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

La Liga: El Clasico - Real Madrid vs. Barcelona

Apr 11, 2021

SUPER HOT!
It's going to be a crazy weekend traffic-wise: UFC night + WrestleMania +El Classico. It just doesn't get hotter.
Allocate a bigger budget, raise bids (think that SO MANY affiliates will be targeting these events), increase the frequency and fire up your very best creatives.
GEOs: Spain, UK, France, Italy, Germany, Greece, Austria.

Champions League: Quarter-finals (2)

Period: Apr 13, 2021 to Apr 14, 2021

HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming.

UFC Fight Night 189

Apr 17, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns

Formula One (F1) - TBC (TBC)

Apr 25, 2021

GEOs to target: China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

Football: 2021 Carabao Cup final - Tottenham Hotspur vs. Manchester City

Apr 25, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

Champions League: Semi-finals (1)

Period: Apr 27, 2021 to Apr 28, 2021

HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming.

Champions League: Semi-finals (2)

Period: May 4, 2021 to May 5, 2021

HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming.

Formula One (F1) - Spain (Barcelona)

May 9, 2021

GEOs to target: UAE, China, US, Mexico, India, Spain, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

Football: FA Cup final

May 15, 2021

Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain.

Golf: PGA Championship

Period: May 20, 2021 to May 23, 2021

GEOs to target: UK, US, Canada, Ireland, and Japan.

Hockey: IIHF World Championship

Period: May 21, 2021 to Jun 6, 2021

GEOs to target: US, Canada, Russia, Norway, Denmark, Finland, Denmark.
Verticals: iGaming, VPNs, Media & Entertainment.

NBA Basketball - Play-offs

Period: May 22, 2021 to Jul 6, 2021

GEOs to target: USA, Canada, France, Australia, Spain, Greece, Turkey.

Basketball: NBA Playoffs

Period: May 22, 2021 to Jul 22, 2021

GEOs to target: USA, Canada, France, Australia, Spain, Greece, Turkey.

Formula One (F1) - Monaco (Monaco)

May 23, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Football: Europa League Final

May 26, 2021

HOT Traffic!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming.

Champion’s League Final

May 29, 2021

As hot as it gets!!!
Prepare your budgets, set up your campaigns and launch at least a few days before. Remember that competition will be totally crazy.
GEOs: all Europe + MENA + Latin America.
Verticals: VPNs, iGaming (big time!), Streaming, Entertainment, Gaming.
Generally, most of the verticals will see a huge rise.
[Check out our stats](https://propellerads.com/blog/adv-sports-just-became-more-profitable/}
Good luck!

Football: African Cup of Nations (TBC)

Period: Jun 1, 2021 to Jul 31, 2021

Verticals to test: iGaming, VPNs, Entertainment.

Cricket: New Zealand tour of England, 2021

Period: Jun 2, 2021 to Jun 14, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Formula One (F1) - Azerbaijan (Baku)

Jun 6, 2021

GEOs to target: UAE, China, Turkey, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Football: Copa América

Period: Jun 10, 2021 to Jul 11, 2021

GEOs: Latin America.
Verticals: iGaming, VPN, Entertainment.

UEFA Euro 2020

Period: Jun 11, 2021 to Jul 11, 2021

BIG EVENT!
GEOs: Europe (depends also on individual games, who's playing).
We have several useful guides to help you get your campaigns right:
What's happening to sports campaigns in 2021, our guide to betting offers

Formula One (F1) - Canada (Montreal)

Jun 13, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Cycling: Tour de France

Period: Jun 26, 2021 to Jul 18, 2021

GEOs to target: France, Netherlands, UK, Belgium, Spain.

Formula One (F1) - France (Le Castellet)

Jun 27, 2021

GEOs to target: China, US, Mexico, India, France, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Tennis: Wimbledon

Period: Jun 28, 2021 to Jul 11, 2021

Top GEOs: Australia, France, UK, US, Germany, China (growing).

Cricket: Sri Lanka tour of England, 2021

Period: Jun 29, 2021 to Jul 4, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Stanley Cup finals

Period: Jul 1, 2021 to Jul 31, 2021

GEOs to target: US, Canada, Russia, Norway, Denmark, Finland, Denmark.
Verticals: iGaming, VPNs, Media & Entertainment.

Formula One (F1) - Austria (Spielberg)

Jul 4, 2021

GEOs to target: UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

UFC 264 McGregor VS. Poirier 3

Jul 10, 2021

Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns:

Cricket: Pakistan in England T20I Series

Jul 16, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Rugby: Challenge Cup Final

Jul 17, 2021

GEOs: US, Mexico, Canada, Brazil, Germany, UK.
Our event targeting webinar

Formula One (F1) - United Kingdom (Silverstone)

Jul 18, 2021

GEOs to target: UK, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Tokyo Olympics

Period: Jul 23, 2021 to Aug 8, 2021

Probably the biggest sporting event this year!
GEOs: worldwide (also important to check the exact sport's popularity by country).
Verticals: besides regular iGaming, VPNs, and Entertainment, target Games, eCommerce (merchandise), and Sweepstakes. Prepare themed campaigns, yet be careful with using a copyrighted logo.
Our event targeting webinar

Formula One (F1) - Hungary (Budapest)

Aug 1, 2021

GEOs to target: China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Boxing: AIBA World Championships (men) (TBC)

Period: Aug 1, 2021 to Aug 31, 2021

GEOs: US, Mexico, UK, Brazil, Canada, France.
[More about sports campaigns in 2021[(https://propellerads.com/blog/adv-sports-just-became-more-profitable/)

Cricket: India tour of England, 2021

Period: Aug 4, 2021 to Sep 14, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Formula One (F1) - Belgium (Spa)

Aug 29, 2021

GEOs to target: China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Tennis: US Open

Period: Aug 30, 2021 to Sep 12, 2021

Top GEOs: Australia, France, UK, US, Germany, China (growing).

Formula One (F1) - Netherlands (Zandvoort)

Sep 5, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Formula One (F1) - Italy (Monza)

Sep 12, 2021

GEOs to target: China, US, Mexico, Italy, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Formula One (F1) - Russia (Sochi)

Sep 26, 2021

GEOs to target: Russia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Rugby: NRL Grand Final

Oct 3, 2021

GEOs: US, Mexico, Canada, Brazil, Germany, UK.
Our event targeting webinar

Formula One (F1) - Singapore (Singapore)

Oct 3, 2021

GEOs to target: Bahrain, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Formula One (F1) - Japan (Suzuka)

Oct 10, 2021

GEOs to target: UAE, China, US, Japan, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Cricket: England tour of Pakistan, 2021

Period: Oct 14, 2021 to Oct 15, 2021

Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.

Formula One (F1) – USA (Austin)

Oct 24, 2021

GEOs to target: China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Formula One (F1) – Mexico (Mexico City)

Oct 31, 2021

GEOs to target: UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Formula One (F1) - Brazil (Sao Paulo)

Nov 14, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming.

Rugby League World Cup

Period: Nov 23, 2021 to Nov 27, 2021

GEOs: US, Mexico, Canada, Brazil, Germany, UK.
Our event targeting webinar
Sports campaigns in 2021

Formula One (F1) - Saudi Arabia (Jeddah)

Nov 28, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

Formula One (F1) - Abu Dhabi (Abu Dhabi)

Dec 5, 2021

GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming.

FINA World Swimming Championships

Period: Dec 13, 2021 to Dec 18, 2021

GEOs: Singapore, US, Australia, UK, Netherlands, Russia.