PropellerAds Sporting Events 2021 for Affiliate Marketers

Timeline created by Propeller Ads Ltd
  • Period: to

    FIFA Club World Cup 2021

    Verticals to test: iGaming, VPNs, Entertainment. Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • UFC Fight Night: Overeem vs. Volkov

    UFC Fight Night: Overeem vs. Volkov
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Sweepstakes.
    More about UFC campaigns:
  • Period: to

    Cricket: England tour of India, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Period: to

    Rugby - Six Nations

    GEOs: US, Mexico, Canada, Brazil, Germany, UK.
    Our event targeting webinar
    Sports campaigns in 2021
  • Super Bowl

    Super Bowl
    GEOs our advertisers and affiliates targeted for their SB campaigns: US, Canada, and Mexico. These are the verticals that worked best: iGaming, (not in the U.S.), Streaming / Entertainment, Nutra, Email submits (aka surveys), Sweepstakes, eCommerce (merchandise). More about Super Bowl campaigns
  • Period: to

    Australian Open

    Top GEOs: Australia, France, UK, US, Germany, China (growing).
  • UFC 258: Usman vs. Burns

    UFC 258: Usman vs. Burns
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Sweepstakes.
    Short-term campaigns have to be intensive from the start. Hype doesn’t last long.
    More about UFC campaigns
  • Champions League: Barcelona vs. PSG

    Champions League: Barcelona vs. PSG
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany.
  • Champions League: RB Leipzig vs. Liverpool

    Champions League: RB Leipzig vs. Liverpool
    Verticals to test: iGaming, VPNs, Entertainment. Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • Champions League: Sevilla vs. Dortmund

    Champions League: Sevilla vs. Dortmund
    Verticals to test: iGaming, VPNs, Entertainment.
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • Champions League: Porto vs. Juventus

    Champions League: Porto vs. Juventus
    Verticals to test: iGaming, VPNs, Entertainment.
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • UFC Fight Night: Blaydes vs. Lewis

    UFC Fight Night: Blaydes vs. Lewis
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Sweepstakes.
    More about UFC campaigns
  • UFC Fight Night 188

    UFC Fight Night 188
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming.
    Make sure to use pre-landers!
    More about UFC campaigns
  • Period: to

    Cricket: Australia tour of New Zealand, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Champions League: Atletico Madrid vs. Chelsea

    Champions League: Atletico Madrid vs. Chelsea
    Verticals to test: iGaming, VPNs, Entertainment.
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • Champions League: Atalanta vs. Real Madrid

    Champions League: Atalanta vs. Real Madrid
    Verticals to test: iGaming, VPNs, Entertainment.
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • UFC Fight Night: Reyes vs. Prochazka

    UFC Fight Night: Reyes vs. Prochazka
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming.
    Make sure to use pre-landers!
    More about UFC campaigns
  • UFC 259: Blachowicz vs. Adesanya

    UFC 259: Blachowicz vs. Adesanya
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Streaming.
    Make sure to use pre-landers!
    More about UFC campaigns
  • Champions League: Juventus vs. Porto

    Champions League: Juventus vs. Porto
    Big game!
    Verticals to test: iGaming, VPNs, Entertainment.
    Launch your campaign a couple of days before, raise the bids (competition will be intense), and use your best-performing creatives.
    GEOs: UK, France, Italy, Germany, Spain, Portugal.
  • Champions League: Dortmund vs. Sevilla

    Champions League: Dortmund vs. Sevilla
    Verticals to test: iGaming, VPNs, Entertainment.
    Test creatives mentioning the teams playing and make sure to increase the bids & frequency on the day of the event.
    GEOs: UK, France, Italy, Germany, Spain.
  • Period: to

    World Baseball Classic

    GEOs: US, Japan, Cuba, Canada, South Korea.
    More about running sports campaigns
  • Champions League: PSG vs. Barcelona

    Champions League: PSG vs. Barcelona
    Big game!
    Verticals to test: iGaming, VPNs, Entertainment.
    Launch your campaign a couple of days before, increase the bids (competition will be intense), and use your best-performing creatives.
    GEOs: UK, France, Italy, Germany, Spain, Portugal.
  • Champions League: Liverpool vs. Leipzig

    Champions League: Liverpool vs. Leipzig
    Verticals to test: iGaming, VPNs, Entertainment.
    Test creatives mentioning the teams playing and make sure to increase the bids & frequency on the day of the event.
    GEOs: UK, France, Italy, Germany, Spain.
  • UFC Fight Night: Edwards vs. Chimaev

    UFC Fight Night: Edwards vs. Chimaev
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming.
    Make sure to use pre-landers!
    More about UFC campaigns
  • Period: to

    Cricket: Bangladesh tour of New Zealand, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Formula One (F1) - Australia (Melbourne)

    Formula One (F1) - Australia (Melbourne)
    GEOs to target: China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • UFC 260: Miocic vs Ngannou 2

    UFC 260: Miocic vs Ngannou 2
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Streaming.
    Make sure to use pre-landers!
    More about UFC campaigns
  • Formula One (F1) - Bahrain (Sakhir)

    Formula One (F1) - Bahrain (Sakhir)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Champions League: Quarter-finals (1)

    HOT traffic alert!
    Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
    GEOs: France, Germany, Italy, UK, Portugal, Greece.
    Verticals: iGaming, VPNs, Streaming.
  • UFC Fight Night 188

    UFC Fight Night 188
    HOT event! Note that WrestleMania and El Classico are happening on the same weekend.
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Streaming.
    Make sure to use pre-landers!
    More about UFC campaigns
  • Period: to

    WrestleMania 37

    Combined with UFC night 189, WrestleMania can seriously boost your profits.
    Verticals: Streaming, VPNs, iGaming.
    GEOs: US, Canada, Mexico.
  • Formula One (F1) - China (Shanghai)

    Formula One (F1) - China (Shanghai)
    GEOs to target: UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • La Liga: El Clasico - Real Madrid vs. Barcelona

    La Liga: El Clasico - Real Madrid vs. Barcelona
    SUPER HOT!
    It's going to be a crazy weekend traffic-wise: UFC night + WrestleMania +El Classico. It just doesn't get hotter.
    Allocate a bigger budget, raise bids (think that SO MANY affiliates will be targeting these events), increase the frequency and fire up your very best creatives.
    GEOs: Spain, UK, France, Italy, Germany, Greece, Austria.
  • Period: to

    Champions League: Quarter-finals (2)

    HOT traffic alert!
    Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
    GEOs: France, Germany, Italy, UK, Portugal, Greece.
    Verticals: iGaming, VPNs, Streaming.
  • UFC Fight Night 189

    UFC Fight Night 189
    Key GEOs: GB, US, Spain, France, Canada, Brazil.
    Verticals to run: VPNs, iGaming, Sweepstakes.
    More about UFC campaigns
  • Formula One (F1) - TBC (TBC)

    Formula One (F1) - TBC (TBC)
    GEOs to target: China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Football: 2021 Carabao Cup final - Tottenham Hotspur vs. Manchester City

    Football: 2021 Carabao Cup final - Tottenham Hotspur vs. Manchester City
    Verticals to test: iGaming, VPNs, Entertainment.
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • Period: to

    Champions League: Semi-finals (1)

    HOT traffic alert!
    Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
    GEOs: France, Germany, Italy, UK, Portugal, Greece.
    Verticals: iGaming, VPNs, Streaming.
  • Period: to

    Champions League: Semi-finals (2)

    HOT traffic alert!
    Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
    GEOs: France, Germany, Italy, UK, Portugal, Greece.
    Verticals: iGaming, VPNs, Streaming.
  • Formula One (F1) - Spain (Barcelona)

    Formula One (F1) - Spain (Barcelona)
    GEOs to target: UAE, China, US, Mexico, India, Spain, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Football: FA Cup final

    Football: FA Cup final
    Verticals to test: iGaming, VPNs, Entertainment.
    Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
    GEOs: UK, France, Italy, Germany, Spain.
  • Period: to

    Golf: PGA Championship

    GEOs to target: UK, US, Canada, Ireland, and Japan.
  • Period: to

    Hockey: IIHF World Championship

    GEOs to target: US, Canada, Russia, Norway, Denmark, Finland, Denmark.
    Verticals: iGaming, VPNs, Media & Entertainment.
  • Period: to

    NBA Basketball - Play-offs

    GEOs to target: USA, Canada, France, Australia, Spain, Greece, Turkey.
  • Period: to

    Basketball: NBA Playoffs

    GEOs to target: USA, Canada, France, Australia, Spain, Greece, Turkey.
  • Formula One (F1) - Monaco (Monaco)

    Formula One (F1) - Monaco (Monaco)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Football: Europa League Final

    Football: Europa League Final
    HOT Traffic!
    Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
    GEOs: France, Germany, Italy, UK, Portugal, Greece.
    Verticals: iGaming, VPNs, Streaming.
  • Champion’s League Final

    Champion’s League Final
    As hot as it gets!!!
    Prepare your budgets, set up your campaigns and launch at least a few days before. Remember that competition will be totally crazy.
    GEOs: all Europe + MENA + Latin America.
    Verticals: VPNs, iGaming (big time!), Streaming, Entertainment, Gaming.
    Generally, most of the verticals will see a huge rise.
    [Check out our stats](https://propellerads.com/blog/adv-sports-just-became-more-profitable/}
    Good luck!
  • Period: to

    Football: African Cup of Nations (TBC)

    Verticals to test: iGaming, VPNs, Entertainment.
  • Period: to

    Cricket: New Zealand tour of England, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Formula One (F1) - Azerbaijan (Baku)

    Formula One (F1) - Azerbaijan (Baku)
    GEOs to target: UAE, China, Turkey, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Football: Copa América

    GEOs: Latin America.
    Verticals: iGaming, VPN, Entertainment.
  • Period: to

    UEFA Euro 2020

    BIG EVENT!
    GEOs: Europe (depends also on individual games, who's playing).
    We have several useful guides to help you get your campaigns right:
    What's happening to sports campaigns in 2021, our guide to betting offers
  • Formula One (F1) - Canada (Montreal)

    Formula One (F1) - Canada (Montreal)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Cycling: Tour de France

    GEOs to target: France, Netherlands, UK, Belgium, Spain.
  • Formula One (F1) - France (Le Castellet)

    Formula One (F1) - France (Le Castellet)
    GEOs to target: China, US, Mexico, India, France, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Tennis: Wimbledon

    Top GEOs: Australia, France, UK, US, Germany, China (growing).
  • Period: to

    Cricket: Sri Lanka tour of England, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Period: to

    Stanley Cup finals

    GEOs to target: US, Canada, Russia, Norway, Denmark, Finland, Denmark.
    Verticals: iGaming, VPNs, Media & Entertainment.
  • Formula One (F1) - Austria (Spielberg)

    Formula One (F1) - Austria (Spielberg)
    GEOs to target: UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Cricket: Pakistan in England T20I Series

    Cricket: Pakistan in England T20I Series
    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Rugby: Challenge Cup Final

    Rugby: Challenge Cup Final
    GEOs: US, Mexico, Canada, Brazil, Germany, UK.
    Our event targeting webinar
  • Formula One (F1) - United Kingdom (Silverstone)

    Formula One (F1) - United Kingdom (Silverstone)
    GEOs to target: UK, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Tokyo Olympics

    Probably the biggest sporting event this year!
    GEOs: worldwide (also important to check the exact sport's popularity by country).
    Verticals: besides regular iGaming, VPNs, and Entertainment, target Games, eCommerce (merchandise), and Sweepstakes. Prepare themed campaigns, yet be careful with using a copyrighted logo.
    Our event targeting webinar
  • Formula One (F1) - Hungary (Budapest)

    Formula One (F1) - Hungary (Budapest)
    GEOs to target: China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Boxing: AIBA World Championships (men) (TBC)

    GEOs: US, Mexico, UK, Brazil, Canada, France.
    [More about sports campaigns in 2021[(https://propellerads.com/blog/adv-sports-just-became-more-profitable/)
  • Period: to

    Cricket: India tour of England, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Formula One (F1) - Belgium (Spa)

    Formula One (F1) - Belgium (Spa)
    GEOs to target: China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Tennis: US Open

    Top GEOs: Australia, France, UK, US, Germany, China (growing).
  • Formula One (F1) - Netherlands (Zandvoort)

    Formula One (F1) - Netherlands (Zandvoort)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Formula One (F1) - Italy (Monza)

    Formula One (F1) - Italy (Monza)
    GEOs to target: China, US, Mexico, Italy, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Formula One (F1) - Russia (Sochi)

    Formula One (F1) - Russia (Sochi)
    GEOs to target: Russia, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Rugby: NRL Grand Final

    Rugby: NRL Grand Final
    GEOs: US, Mexico, Canada, Brazil, Germany, UK.
    Our event targeting webinar
  • Formula One (F1) - Singapore (Singapore)

    Formula One (F1) - Singapore (Singapore)
    GEOs to target: Bahrain, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Formula One (F1) - Japan (Suzuka)

    Formula One (F1) - Japan (Suzuka)
    GEOs to target: UAE, China, US, Japan, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Cricket: England tour of Pakistan, 2021

    Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand.
  • Formula One (F1) – USA (Austin)

    Formula One (F1) – USA (Austin)
    GEOs to target: China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Formula One (F1) – Mexico (Mexico City)

    Formula One (F1) – Mexico (Mexico City)
    GEOs to target: UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Formula One (F1) - Brazil (Sao Paulo)

    Formula One (F1) - Brazil (Sao Paulo)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    Rugby League World Cup

    GEOs: US, Mexico, Canada, Brazil, Germany, UK.
    Our event targeting webinar
    Sports campaigns in 2021
  • Formula One (F1) - Saudi Arabia (Jeddah)

    Formula One (F1) - Saudi Arabia (Jeddah)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Formula One (F1) - Abu Dhabi (Abu Dhabi)

    Formula One (F1) - Abu Dhabi (Abu Dhabi)
    GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
    Verticals to test: iGaming, VPNs (utilities), Streaming.
  • Period: to

    FINA World Swimming Championships

    GEOs: Singapore, US, Australia, UK, Netherlands, Russia.