PropellerAds Sporting Events 2021 for Affiliate Marketers
Timeline created by Propeller Ads Ltd
In Personal
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FIFA Club World Cup 2021
Verticals to test: iGaming, VPNs, Entertainment. Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
UFC Fight Night: Overeem vs. Volkov
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns: -
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Cricket: England tour of India, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
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Rugby - Six Nations
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Super Bowl
GEOs our advertisers and affiliates targeted for their SB campaigns: US, Canada, and Mexico. These are the verticals that worked best: iGaming, (not in the U.S.), Streaming / Entertainment, Nutra, Email submits (aka surveys), Sweepstakes, eCommerce (merchandise). More about Super Bowl campaigns -
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Australian Open
Top GEOs: Australia, France, UK, US, Germany, China (growing). -
UFC 258: Usman vs. Burns
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
Short-term campaigns have to be intensive from the start. Hype doesn’t last long.
More about UFC campaigns -
Champions League: Barcelona vs. PSG
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany. -
Champions League: RB Leipzig vs. Liverpool
Verticals to test: iGaming, VPNs, Entertainment. Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
Champions League: Sevilla vs. Dortmund
Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
Champions League: Porto vs. Juventus
Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
UFC Fight Night: Blaydes vs. Lewis
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns -
UFC Fight Night 188
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming.
Make sure to use pre-landers!
More about UFC campaigns -
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Cricket: Australia tour of New Zealand, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
Champions League: Atletico Madrid vs. Chelsea
Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
Champions League: Atalanta vs. Real Madrid
Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
UFC Fight Night: Reyes vs. Prochazka
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming.
Make sure to use pre-landers!
More about UFC campaigns -
UFC 259: Blachowicz vs. Adesanya
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Streaming.
Make sure to use pre-landers!
More about UFC campaigns -
Champions League: Juventus vs. Porto
Big game!
Verticals to test: iGaming, VPNs, Entertainment.
Launch your campaign a couple of days before, raise the bids (competition will be intense), and use your best-performing creatives.
GEOs: UK, France, Italy, Germany, Spain, Portugal. -
Champions League: Dortmund vs. Sevilla
Verticals to test: iGaming, VPNs, Entertainment.
Test creatives mentioning the teams playing and make sure to increase the bids & frequency on the day of the event.
GEOs: UK, France, Italy, Germany, Spain. -
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World Baseball Classic
GEOs: US, Japan, Cuba, Canada, South Korea.
More about running sports campaigns -
Champions League: PSG vs. Barcelona
Big game!
Verticals to test: iGaming, VPNs, Entertainment.
Launch your campaign a couple of days before, increase the bids (competition will be intense), and use your best-performing creatives.
GEOs: UK, France, Italy, Germany, Spain, Portugal. -
Champions League: Liverpool vs. Leipzig
Verticals to test: iGaming, VPNs, Entertainment.
Test creatives mentioning the teams playing and make sure to increase the bids & frequency on the day of the event.
GEOs: UK, France, Italy, Germany, Spain. -
UFC Fight Night: Edwards vs. Chimaev
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming.
Make sure to use pre-landers!
More about UFC campaigns -
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Cricket: Bangladesh tour of New Zealand, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
Formula One (F1) - Australia (Melbourne)
GEOs to target: China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
UFC 260: Miocic vs Ngannou 2
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Streaming.
Make sure to use pre-landers!
More about UFC campaigns -
Formula One (F1) - Bahrain (Sakhir)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Champions League: Quarter-finals (1)
HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming. -
UFC Fight Night 188
HOT event! Note that WrestleMania and El Classico are happening on the same weekend.
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Streaming.
Make sure to use pre-landers!
More about UFC campaigns -
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WrestleMania 37
Combined with UFC night 189, WrestleMania can seriously boost your profits.
Verticals: Streaming, VPNs, iGaming.
GEOs: US, Canada, Mexico. -
Formula One (F1) - China (Shanghai)
GEOs to target: UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
La Liga: El Clasico - Real Madrid vs. Barcelona
SUPER HOT!
It's going to be a crazy weekend traffic-wise: UFC night + WrestleMania +El Classico. It just doesn't get hotter.
Allocate a bigger budget, raise bids (think that SO MANY affiliates will be targeting these events), increase the frequency and fire up your very best creatives.
GEOs: Spain, UK, France, Italy, Germany, Greece, Austria. -
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Champions League: Quarter-finals (2)
HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming. -
UFC Fight Night 189
Key GEOs: GB, US, Spain, France, Canada, Brazil.
Verticals to run: VPNs, iGaming, Sweepstakes.
More about UFC campaigns -
Formula One (F1) - TBC (TBC)
GEOs to target: China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Football: 2021 Carabao Cup final - Tottenham Hotspur vs. Manchester City
Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
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Champions League: Semi-finals (1)
HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming. -
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Champions League: Semi-finals (2)
HOT traffic alert!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming. -
Formula One (F1) - Spain (Barcelona)
GEOs to target: UAE, China, US, Mexico, India, Spain, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Football: FA Cup final
Verticals to test: iGaming, VPNs, Entertainment.
Short-term campaigns have to be intensive from the start = increase bids & frequency. Hype doesn’t last long.
GEOs: UK, France, Italy, Germany, Spain. -
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Golf: PGA Championship
GEOs to target: UK, US, Canada, Ireland, and Japan. -
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Hockey: IIHF World Championship
GEOs to target: US, Canada, Russia, Norway, Denmark, Finland, Denmark.
Verticals: iGaming, VPNs, Media & Entertainment. -
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NBA Basketball - Play-offs
GEOs to target: USA, Canada, France, Australia, Spain, Greece, Turkey. -
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Basketball: NBA Playoffs
GEOs to target: USA, Canada, France, Australia, Spain, Greece, Turkey. -
Formula One (F1) - Monaco (Monaco)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Football: Europa League Final
HOT Traffic!
Prepare your best-performing campaigns, allocate more budget, set higher bids, and increase frequency.
GEOs: France, Germany, Italy, UK, Portugal, Greece.
Verticals: iGaming, VPNs, Streaming. -
Champion’s League Final
As hot as it gets!!!
Prepare your budgets, set up your campaigns and launch at least a few days before. Remember that competition will be totally crazy.
GEOs: all Europe + MENA + Latin America.
Verticals: VPNs, iGaming (big time!), Streaming, Entertainment, Gaming.
Generally, most of the verticals will see a huge rise.
[Check out our stats](https://propellerads.com/blog/adv-sports-just-became-more-profitable/}
Good luck! -
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Football: African Cup of Nations (TBC)
Verticals to test: iGaming, VPNs, Entertainment. -
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Cricket: New Zealand tour of England, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
Formula One (F1) - Azerbaijan (Baku)
GEOs to target: UAE, China, Turkey, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Football: Copa América
GEOs: Latin America.
Verticals: iGaming, VPN, Entertainment. -
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UEFA Euro 2020
BIG EVENT!
GEOs: Europe (depends also on individual games, who's playing).
We have several useful guides to help you get your campaigns right:
What's happening to sports campaigns in 2021, our guide to betting offers -
Formula One (F1) - Canada (Montreal)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Cycling: Tour de France
GEOs to target: France, Netherlands, UK, Belgium, Spain. -
Formula One (F1) - France (Le Castellet)
GEOs to target: China, US, Mexico, India, France, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Tennis: Wimbledon
Top GEOs: Australia, France, UK, US, Germany, China (growing). -
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Cricket: Sri Lanka tour of England, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
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Stanley Cup finals
GEOs to target: US, Canada, Russia, Norway, Denmark, Finland, Denmark.
Verticals: iGaming, VPNs, Media & Entertainment. -
Formula One (F1) - Austria (Spielberg)
GEOs to target: UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Cricket: Pakistan in England T20I Series
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
Rugby: Challenge Cup Final
GEOs: US, Mexico, Canada, Brazil, Germany, UK.
Our event targeting webinar -
Formula One (F1) - United Kingdom (Silverstone)
GEOs to target: UK, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Tokyo Olympics
Probably the biggest sporting event this year!
GEOs: worldwide (also important to check the exact sport's popularity by country).
Verticals: besides regular iGaming, VPNs, and Entertainment, target Games, eCommerce (merchandise), and Sweepstakes. Prepare themed campaigns, yet be careful with using a copyrighted logo.
Our event targeting webinar -
Formula One (F1) - Hungary (Budapest)
GEOs to target: China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Boxing: AIBA World Championships (men) (TBC)
GEOs: US, Mexico, UK, Brazil, Canada, France.
[More about sports campaigns in 2021[(https://propellerads.com/blog/adv-sports-just-became-more-profitable/) -
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Cricket: India tour of England, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
Formula One (F1) - Belgium (Spa)
GEOs to target: China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Tennis: US Open
Top GEOs: Australia, France, UK, US, Germany, China (growing). -
Formula One (F1) - Netherlands (Zandvoort)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Formula One (F1) - Italy (Monza)
GEOs to target: China, US, Mexico, Italy, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Formula One (F1) - Russia (Sochi)
GEOs to target: Russia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Formula One (F1) - Singapore (Singapore)
GEOs to target: Bahrain, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Formula One (F1) - Japan (Suzuka)
GEOs to target: UAE, China, US, Japan, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Cricket: England tour of Pakistan, 2021
Top GEOs: India, Pakistan, Bangladesh, UK, New Zealand. -
Formula One (F1) – USA (Austin)
GEOs to target: China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Formula One (F1) – Mexico (Mexico City)
GEOs to target: UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Formula One (F1) - Brazil (Sao Paulo)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil.
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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Rugby League World Cup
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Formula One (F1) - Saudi Arabia (Jeddah)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
Formula One (F1) - Abu Dhabi (Abu Dhabi)
GEOs to target: Bahrain, Saudi Arabia, UAE, China, US, Mexico, India, and Brazil (note that Brazilian traffic is especially hot right now).
Verticals to test: iGaming, VPNs (utilities), Streaming. -
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FINA World Swimming Championships
GEOs: Singapore, US, Australia, UK, Netherlands, Russia.