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I will hang posters inside of stores on bulletins that people will pass and see when they walk into and out of the store. People will see the ad for the stores and want to come in and see what we sell and how well kept up the establishment is.
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I am going to mail a coupon for buy one large coffee, get any size coffee for free to all of the potential customers in the area around my coffee shop. This will bring people into the store And possibly bring a friend to share the free coffee with, which will also increase the traffic in my store, The people will see that the establishment is clean and therefore return.
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I am going to implement a coffee punch card into my business. When someone comes in and buys a coffee, I will give them a punch card and every time they come back and buy another coffee, after their 5th punch, they will get a coffee of any size for free!
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I am going to have a contest that for every two coffees a person buys, they get one entry into a drawing for the chance to win free coffee for a year! The entering of the contest will last for about 2 weeks and the winner will be picked after two weeks.
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I am going to be serving samples of my coffee at grocery stores such as Pick n Save, Walmart, and Piggly Wiggly. These are places that people have to go to in order to get groceries and food, so these are the most popular stores in the city.
