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Begin Karaoke competition nights
The week after the newspaper went out, Pure Soul started their weekly karaoke contest on Fridays. They advertised it all week long, and are hoping that the contest will bring in some new customers as well as the old ones. It is a contest, because the winner (most talented singer based on audience applause) will receive a free coffee and item from the pastry case. Pure Soul is hoping the contest will show customers that the shop is a great, fun and cheap place to spend Friday evenings. -
Start giving out free samples
Pure Soul has decided to start giving out product samples to show people our food isn't dirty. Samples of the most popular latte (honey cinnamon latte) will be given out in 1.5oz glasses, as well as chunks of the most popular pastry. These samples are being given out in the store, as to attract people inside. This way, once they come in they might just buy the full product right then instead of saying they like it and promising to come back, like they would if they were on the street. -
Start giving out coupons
Pure Soul is going to start putting out coupons on the cafe website and in popular magazines. These coupons are good for half off pastries and coffee on certain days, and will hopefully draw in new business that will become loyal because of the great deals. -
Start coupon plan
Pure Soul has been doing well on coupons, but has still seen less business since the paper. They decide to put out a coupon plan in the form of a punch card. Each customer gets one when they sign up to get the newsletter online. It has fifteen spots, and a spot gets marked off with each purchase of a coffee or pastry. After every spot is marked off, the sixteenth purchase results in a free large size coffee. This will encourage consumers to frequent the business more than once. -
Start traffic builder ads
Pure Soul will start running an ad on popular tv channels. This way, many consumers will see it and hopefully have their interest piqued by the offer of a new and delicious latte flavor. This will help bring in more business and show that the cafe has a diverse amount of lattes.
