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Incentives
I would offer a free trip to Florida through a raffle if they bought $25 or more. The trip would make people come in to spend money on products and then they would want to be entered in the free trip. -
Coupons
Next I would send out coupons to people through the mail because people would have a easier time at getting it because everyone gets mail. I would send buy one get one free coupons for sandwichs and coffee's. I think that people would come in to get there free sandwich or coffee and the goal is to get people in. -
Product Samples
I would do a whole day where people can come sample food for free all day. I would have this in the shop because then they know where it is. I think this would help people become more aware of the foods we have. I hope that it also makes people like some of the food and come back for more.