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Shows when different groups accept ideas.
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The first group to adopt new products.
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The second group in the adoption curve to adopt a new product; these people are usually well-respected by their peers and often are opinion leaders.
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A group in the adoption curve that avoids risk and waits to consider a new idea until many early adopters try it--and like it.
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A group of adopters who are cautious about new ideas--see adoption curve.
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Prefer to do things the way they have been done in the past and are very suspicious of new ideas--sometimes called nonadopters--see adoption curve.
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Prefer to do things the way they have been done in the past and are very suspicious of new ideas--sometimes called laggards--see adoption curve.
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Demand for the general product idea, not just the company's own brand.
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Demand for a company's own brand rather than a product category.
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An approach to developing a budget--basing the budget on the job to be done.