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Patagonia was founded.
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In 1993, Patagonia began to use recycled polyester making fleece.
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Patagonia has successfully changed their cottons to 100 percents organic.
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In 2002, founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, created a non-profit organization called 1% for the Planet. They convince other companies to pay 1% of their sales to save the planet.
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CEO of Wal-mart, Lee Scott asked Yvon Chouinard to talk about Patagonia’s initiatives to his 1200 buyers.
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Yvon Chouinard published the book Let My People Go Surfing that talks all about his life with the companies. What he learned and what he did.
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Patagonia, named by Fortune in 2007 as the coolest company on the planet.
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In 2010, Patagonia agreed to help the Sustainable Apparel Coaltion by creating the index of social and environmental performances.
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The founder talks about his experience with Patagonia through the book, the Responsible Company: What We've Learned From Patagonia's First 40 Years.
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In 2014, Patagonia made their products traceable down. Meaning, customers can see that the downs from ducks are not force-fed and plucked alive
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In 2014, Patagonia created the footprint chronicles. Meaning, customers can see Patagonia's products chain.
