Music Video Consumption

  • Phonograph

    he Phonograph invented by Thomas Edison, was the first device to record or play your own personal music. It contained a built in speaker and wind up handle, whch meant that everything had to be done manually when putting your music on.
  • Gramophone

    The First Flat Gramaphone was invented by Emilie Berliner which was able to play flat discs for people to enjoy their favourite songs at home. Emile Berliner started marketing his disc records in 1889. These records were five inches in diameter, and offered only in Europe.
  • Vinyls

    Vinyls also known as PVC were created
  • Casette Tape

    Casette Tape
    The cassette was a magnetic tape recording format for recording and playback. The tape became popular when the brand Philips created the player. It could hold typically 30 or 45 minutes of recording per side.
  • File Sharing Became Noticed

    File Sharing Became Noticed
    File sharing began with devices like a punched tape and punched card which used as data storage device for CNC machines and Teleprinter communication and used to store data for textile looms, Voting machine.
  • MTV

    By the early 1990s, MTV was playing a combination of pop-friendly hard rock acts, chart-topping metal and rock acts such as Metallica. During this decade, MTV saw the rise in popularity and strength of the music video industry. It provided one of the only outlets for music videos and, with it's rapidly increasing populartiy, allowed the rise of the music video directors. Even several noted film directors got their start creating music videos.
  • Major Developments in Digital Broadcasting

    Major Developments in Digital Broadcasting
    When MTV launched in August 1981 and blasted “Video Killed The Radio Star” through North American households, it represented the ambitions of a company who wanted to significantly influence popular culture. Thisis a lot different to what we see on channels like MTV today, where the company is more focused on reality television than music videos, and is now in a battle with Vevo to serve the music video watching populace on the web. Digital revolution in the 90s put pressure on the entire industr
  • CD (Compact Disc)

    CD (Compact Disc)
    The format was originally developed to store and play back sound recordings only however it was later adapted for storage of data. Typically stores up to 80 minutes of audio.
  • How People used to watch Music Videos

    How People used to watch Music Videos
    From the 1990’s, music video consumption was a common thing but in a very different way from the 21st century. The way people used to consume videos are very out of date. MTV became a popular method of viewing music videos, and with the inability to view them on the internet, it was one of the most common methods and frankly, one of the only methods. The MTV age influenced people’s views of ‘popular music’ and determined which videos they watched and viewed as they didn’t have a choice.
  • iTunes Launch

    iTunes Launch
    When iTunes was launched in 2001 it began another revolution of music consumption because people could now access any music they wanted and could preview the music for around 12 seconds. This was thought to be a flop i the music industry because people had to pay to listen to music or have the albums. However it wasn't and people undertsood that the sales benefitted the artists. By February 6, 2013, the store had sold 25 billion songs worldwide.
  • Apple iPod

    Apple iPod
    The first generation of Apple iPod was first created where you could plug it into the computer and buy music on Apple iTunes. However, its price and Mac-only compatibility caused sales to be relatively slow until 2004. The iPod line came from Apple's "digital hub" category, when the company began creating software for the growing market of personal digital devices.
  • Vimeo, Another way to View Videos

    Vimeo, Another way to View Videos
    A U.S.-based video-sharing website on which users can upload, share and view videos. This is now being used by people all over the world and is an additional way to watch music videos through high quality reslolution in 720p and 1080P/1080i. As of December 2011, Vimeo attracts 65 million unique visitors per month and more than 8 million registered users. As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following fellow video sharing sites like YouTube and Facebook.
  • YouTube Advertising

    YouTube Advertising
    For five years, YouTube and music industry companies like MTV struggled to understand how their content was being displayed for free on YouTube, and attempted to implement measures to ban the content. The huge rise in views for music videos on video sharing site Youtube meant that they were able to make huge amounts of money through advertising. his has resulted in the total number of displayed YouTube Ads going up 50% in the last year and their revenues soaring to $450 million.
  • Music Video Television

    Music Video Television
    Since the rise of YouYube, MYV has suffered. This is because people are free to see what they want on YouTube when ever they want. However on MTV and the general music scene on the TV, people have to sit through many videos which they don't want to see and don't get a choice of what they want to hear. People responded to Youtube in a far more positive way than to music video television, which saw the beginning of a shift from TV to the internet.
  • Viva

    The launch of music video channel Viva was, similarly to 4Music, a brave move in the changing climate of music video consupmtion. Viva's television hours were severly cut back and is no longer a 24 hour broadcast station, but only from 9:00 - 3:00. This shows again the dominance of the internet in music video viewing, people don't sit down and watch them on the television anymore.
  • Vevo

    is a joint venture music video website owned and operated by Abu Dhabi Media, Google, Sony Music Entertainment, and Universal Music Group. The videos on Vevo are syndicated across the web,[6] with Google and Vevo sharing the advertising revenue. Vevo has developed music consumption once again and more specifically music video consumption because people are able to watch anything they want providing the artist is signed with any of these conglomeretes or their subsidiaries.
  • File Sharing

    File Sharing
    File sharing began beofre the 1970's with the Punched Tape that was used as data storage device for CNC machines and Teleprinter communication. Now due to the proliferation of hardware and software, file sharing has become hugely popular accross the work and now music consumption has turned illegal, however very ueasy to do. This is through sites such as piratebay and YouTube Converter.