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Created by Ray Kroc, who was trying to promote his multimixer producing company
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Located in Des Plaines, Illinois. Serves milkshakes, fries, and fifteen cent burgers.
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Eighteen restaurants were opened during this time, many of them in California.
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Two hundred franchises in a dozen states
Total annual sales around thirty-seven million dollars -
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*date approximate They also opened their 500th restaurant.
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*date approximate One page, published in Reader's Digest. First two TV ads put out around the same time.
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*date approximate Originally played by Willard Scott on some commercials. Now one of the most recognizeable (to children) iconic figure in the world.
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*date approximate Inspired the Hulaburger (which contained pineapple and cheese only), which was a huge flop.
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IPO of twenty two dollars a share. It was extremely successful.
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Sonneborn (CEO) paid $75,000 for the ad. Flllowing the parade, sales increased eight percent nationwide. Very successful.
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Describes as one of the best marketing moves McDonald's ever made. One ad, on CBS, was purchased for $170,000 and the other was purchased for $75,000 on NBC. 41 percent of American households watched, one of the highest rates in history. The jump in sales over the next year was around twenty percent.
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*date approximate itish Columbia, Canada, and Puerto Rico. The international market would prove very profitable.
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*date approximate Resign was 'requested' by Ray Kroc. They had been debating over how best to run the company-Sonneborn was for slowing the rate of growth. He was replaced by Mr. Fred Turner.
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*date approximate Invented by Jim Delligatti of Pittsburgh, whom owned several restaurants in the area. It cost forty-five cents, a thirty cent increase from the regular burger. It was a huge success. It was available at all restaurants by 1968. "This wasn't like discovering the lightbulb. The bulb was already there. All I did was screw it in the socket." -Delligatti.
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*date approximate Around this time, McDonald's were officially open in all fifty states.
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A total of 3,000 across the country.
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*date approximate Opened in Sierra Vista, Arizona
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*date approximate (Total of more than 4000 restuarants in more than twenty countries)
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*date approximate Originally promotional, impacted sales enough to become year-round product.
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*date approximate Opened 600 restaurants in his first year
Had McDonald's in 106 countries within a decade
Doubled Sales -
*date approximate Suggested my CEO Fred Turner to embrace America's newfound love of poultry.
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He was 82.
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Sales:Over 10 Billion
Burgers Sold; 50 billion
Countries: 36 -
*date approximate 30,000 people attended the first day
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*date approximate 90% percent reductions in packaging waste as they switch from styrofoam to paper.
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*date approximate 40,000 customers the first day.
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Sales were falling in America.
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*date approximate 22,000 restaurants worldwide
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(date approximate) Replaced by Jack Greenberg. He stayed on the board.
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*date approximate A month after Greenberg took over, more than five hundred jobs were cut at central headquarters, the first time in history they had cut jobs. Net worth also lowered for the first time, by 640 million.
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*date approximate They said that it was McDonald's faulyt that they were obese because they didn't make it apparent that the food was bad for you. They ultimatly lost the lawsuit.
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*date approximate Improvement begins again.
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Replaced by Jim Skinner.
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Supersizing is no longer done. Consumers are panicking over fat and sugar content.
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*date approximate Things are looking good. Sales are up, profits are plenty and growth is still positive.
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o 2011 U.S. sales: $34.2 billion