-
charted another new course for psychological investigation. First behaviorist.
-
believed that our conscious experiences are only the tip of the iceberg, that beneath the surface are primitive biological urges that are in conflict with the requirements of society and morality
-
unconscious motivations influence our behavior
-
events in the environment (rewards and punishments) influence our behavior
-
how we process, store, and retrieve information influences our behavior
-
biological factors influence our behavior.
-
developed as a reaction to behavioral psychology. the humanistic approach emphasizes how each person is unique and has a self concept and potential to develop fully. this potential for personal growth and development can lead to a more satisfying life.
-
ethnicity, gender, culture, and socioeconomic status influence our behavior. the sociocultural approach is also concerned with issues such as gender and socioeconomic status and is based on the idea that these factors impact human behavior and mental processes