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Gender Bias in advertising: 1920
This is a Campbell's soup advertisement says " Clever Wife. She knows that men like soups, and hearty soups." implying that shes clever only because she bought a soup that her husband would like. Although many believed that the roles of men and women should not overlap, the nineteenth Amendment was passed in 1920, allowing all citizens to vote, no matter their gender. The ERA was introduced three years later in 1923. -
Gender Bias in advertising: 1930
This advertisement promotes smoking, in order to maintain a women's figure. With the great depression, which started in 1929, there were fewer jobs available. Employers generally hired more men than women, as men were often considered the "breadwinners' of the family. -
Gender Bias of 1940
This is a restaurant advertisement, promoting the idea that women are meant to stay in the kitchen and cook for their husbands. During World War two, women started working at jobs that men had to leave when leaving for the war, and women spent more time out of the house during this time. -
Gender Bias in advertising of 1950
This advertisement is selling jeans, and says "I don't wear the pants but I buy them," implying that women don't make many decisions in a relationship. Since World War two ended in 1945, most women were forced out of their jobs so that men could start working again. Although many women returned to their lives as homemakers, lots of them continued to work outside of home. -
gender Bias in advertising of 1960
This advertisement is selling hair products, and says "for hair he'll want to touch" implying that since it'll make men more attracted to women, they'll be more willing to buy it. Although women in the 1960 had jobs, they were mostly limited to be teachers, secretaries and nurses. Women only accounted for approximately six percent of doctors. -
Gender Bias in advertising of 1970
In February of 1970, members of the National Organization of Women (N. O. W.) stood up in the U.S senate gallery, demanding attention for the ERA. Two years later in 1972, the ERA passed senate and was sent to the states for ratification. Title was also put in place in 1972, which prohibited sex discrimination in all aspects of educational programs that receive federal support. -
Gender Bias in advertising of 1980
this advertisement is selling cookware, and says "a woman's best friend" implying that women should love cooking. Federal Law makers extended the deadline by three years, to 1982, when the amendment stalled at 35 states, which was three short. -
Gender Bias in advertising of 1990
In 1096 the Violence Against Women Act came about which would fund services for victims of rape and domestic violence and allows women to seek civil rights remedies for gender related crimes. -
Gender Bias in advertising of 2000
This advertisement shows a woman's legs crossed in front of a closed ring box, then the same woman's legs open when she sees the ring, implying that women are will to do this for material objects. In In 2009 Hillary Clinton becomes secretary of state, the third women to hold this position, and stepped down four years later. -
Gender Bias in advertising of 2017
This advertisement is selling weight loss pills, promoting the idea that women must lose weight before wearing a bathing suit or going to the beach. In 2017, congress has a record number of 104 female house members and 21 female senators, including the chamber's first Latina, Nevada Sen. Catherine Cortez Masto.
