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Gender Bias of Advertising
Women in the first decades of the 20th century saw increased opportunity and public presence, including a strong role in union organizing; increasing availability of contraceptive information; winning voting rights; clothing styles and lifestyles that were more comfortable and less restrictive; and greater sexual freedom. -
Gender Bias of Advertising 1930
With the 1929 market crash and the of the Great Depression, the 1930s were quite different for women. With fewer jobs available, employers generally preferred to give them to men, in the name of men's traditional role as family breadwinners. Fewer women were able to find jobs. The culture pendulum swung away from more freedom for women to portraying the domestic role as the proper and fulfilling role for women. -
Gender Bias of Advertising
At the same time as the economy lost jobs, some technologies like radio and telephones allowed for expanding job opportunities for women. Because women were paid considerably less than men, often justified by the aforementioned male breadwinner role, these industries hired mostly women for many of the new jobs. The growing film industry included many female stars, although many of the films seemed aimed at selling the idea of women’s place in the home. -
Gender Bias of Advertising 1950
Though the 1950s was in many ways a period of conformity with traditional gender roles, it was also a decade of change, when discontent with the status quo was emerging.
Popular culture and the mass media reinforced messages about traditional gender roles, consumer culture, and the Cold War ideal of domesticity, but the reality of women’s lives did not always reflect these ideals. -
Gender Bias of Advertising 1960
The women's liberation movement (WLM) was a political alignment of women and feminist intellectualism that emerged in the late 1960s and continued into the 1980s primarily in the industrialized nations of the Western world, which effected great change (political, intellectual, cultural) throughout the world. -
Gender Bias of Advertising 1970
They want equal pay for equal work, and a chance at jobs traditionally reserved for men only. They seek nationwide abortion reform -- ideally, free abortions on demand. They desire round-the-clock, state-supported child-care centers in order to cut the apron strings that confine mothers to unpaid domestic servitude at home. The most radical feminists want far more. Their eschatological aim iscience, the arts. -
Gender Bias of Advertising 1980
For women to consolidate the gains made in the 1960s and 1970s, they would have to continue fighting. The concerns of a new generation of women of color, many of them living and working in Northern California, were added to the voices of the predominantly white women's movement. Gloria Anzaldua and Cherrie professor of philosophy at UC Santa Cruz, published Women, Race, and Class (Random House, 1983). -
Gender Bias of Advertising 1980
For women to consolidate the gains made in the 1960s and 1970s, they would have to continue fighting. The concerns of a new generation of women of color, many of them living and working in Northern California, were added to the voices of the predominantly white women's movement. -
Gender Bias of Advertising 2000
It was alarming to feel, as I read of campaigns to end section 28, that a school classmate coming out would be doing so to a teacher who legally couldn’t “promote” being a lesbian (as if such a thing were possible). -
Gender Bias of Advertising 2017
This year could best be described as a long series of hurdles for women to jump, but it was the year we banded together to take the leap. From politics to protests to exposing sexual harassment, the power of women was a force to be reckoned with in 2017—and it's only the beginning. As the year comes to an end, take a look back at some of the feminist highlights worth celebrating, and remind yourself 2017 wasn't all bad.
