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Creation of “Ground operators”, but they were just small internships operating small destinations with basic services. -
Phil Lee created this term satisfying de necessity customers at the moment. -
“DMCP” They started to have a bigger role in the travel industry and experiences industry, so they started to expand all around the world and make more specific events. -
More companies were popping, so there was even more competition and started to affect de bigger companies that were first, then they had to make changes to keep being competitive.
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Everything changed and the strongest kept at the top of t he industry. -
The industry has become even stronger and more international, people is changing and the industry is doing it with them.
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The companies were struggling to maintain their status.